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I'm not so sure about willy given its phallic connotations.
A gimmicky name does you no service. Most of the people who will read your blog will be interested by your main marketing angle, that you are local with the folks and feelings around where you live, as you rub shoulders with the region.
example: bagdhad blogger... why famous? geography. As well, are you speaking for south philly, or norristown, or king of prussia, or jersey... all giving a different take, be it working class, uppper crust or whatever.
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