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katty

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Thu Apr-14-11 11:55 AM
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.Discovery launching network for rich men in Sept

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more: http://news.yahoo.com/s/ap/20110414/ap_en_tv/us_tv_velocity

NEW YORK – Discovery Communications Inc. is launching a television network for rich guys and their toys.

Called Velocity, the new network will replace the current network HD Theater in some 40 million homes on Sept. 25, Discovery officials said Thursday. The target audience is men with incomes of $150,000 a year and more.

"We just felt like this was a space missing in the marketplace," said David Zaslav, president and CEO of Discovery Communications.

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