the label "conservative" remains in vogue. with Repugs while Dems wary of the word liberal:

[rodeodance]

http://www.cbsnews.com/stories/2007/11/12/politics/politico/main3486785.shtml

..........But while Democrats are emboldened, they remain wary of the term "liberal."

Republicans, by contrast, as unpopular in the polls as they have been for at least 15 years.

Nonetheless, the label "conservative" remains in vogue.

At a recent Republican debate, Rudy Giuliani referred to himself as a "conservative" four times in roughly the same time span - a minute or so - it took Clinton to reject the word "liberal" and embrace "progressive."

In seven Republican debates this year the word "conservative" was used 100 times.

In the seven Democratic debates the word "liberal" was used four times - not once by a candidate.

"Conservative is identified with a sensibility," Stanford University linguist Geoffrey Nunberg said. "The rejection of the Bush-Cheney policy is very clear. But I don't think the public identifies it with conservatism.