FTC's Proposed Changes to Web Privacy Rules Give Parents More Control Read more: http://online.wsj.

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Source: The Wall Street Journal

The Federal Trade Commission wants to give parents more control over what information websites can collect about their children.

The FTC is proposing changes to the Children's Online Privacy Protection Act that include requiring parental consent for websites to collect a broader range of information about children under age 13, including location. They also would require parental permission for a website to use tracking software, known as cookies, to build a profile about a child and monitor children's online activities for purposes such as targeting ads.

The move marks a major action by federal regulators to bolster privacy protections for Internet users.

The proposed changes, however, are likely to face stiff opposition from Internet and advertising companies, as new rules would drastically change how they currently operate. Websites currently only have to obtain parental consent when collecting personal information about children such as their name and email address.

Read more: http://online.wsj.com/article/SB10001424053111903927204576573021939728718.html?mod=googlenews_wsj

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FTC press release: "FTC Seeks Comment on Proposed Revisions to Children’s Online Privacy Protection Rule."