Reply #16: Hanh?

[gratuitous]

Most people have their eyes glued to a car going by at 190 mph? I'll take your word for it.

But a banner out in front of a museum, along with print, television and radio ads in a large metropolitan area? Seems like more bang for the buck to me.

It still seems curious that the military is sinking so many advertising dollars into NASCAR, but we ought not to draw any conclusions from that (i.e., target audience, receptive listeners, public perception of relative intelligence and sophistication of NASCAR aficionados versus arts patrons, etc.).