NYT: Kerry Pulls Ads From Some States as Spending Is Limited

[kskiska]

WASHINGTON, Sept. 19 - Senator John Kerry, who was advertising in 20 states earlier this summer, had hoped by now to be playing on a broader canvas that included more states that President Bush won in 2000.

But advertising data gathered for The New York Times by Nielsen Monitor-Plus shows that from Sept. 7 through last Thursday, Mr. Kerry was running advertisements in just 13 states. He had pulled back in seven that he had tried to make competitive, including the crucial battleground of Missouri.

Mr. Kerry actually projected a bigger television presence than his advertising buying suggested because the Democratic National Committee was augmenting it with significant purchasing of its own.

Still, there were fewer Kerry and Democratic Party advertisements in that period than spots bought by President Bush and the Republican National Committee, and they ran in fewer states. Mr. Bush was advertising in 18 states.

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http://www.nytimes.com/2004/09/20/politics/campaign/20map.html?ex=1096257600&en=cebf415c2a705704&ei=5006&partner=ALTAVISTA1