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... except that we already avoid McD's pretty much for every sensible reason: they're unsustainable, they ruin the American diet, they treat their communities like they're owed space, their food is an abomination upon all diets (not just the American), they bugger the environment just to make a buck.
Actually, the corp itself doesn't make money off of selling the "food" ... they make it off the real estate, the flow of income comes from their properties, not the product so much.
Actually (2), while this does reflect (properly) on the chain as a whole, the attitude here is particularly that of the franchisee, who evidently likes being In Control, sees the employees as owned objects, and has drank deeply of the 'employee as enemy' attitude that seems to rule corporate America these days.
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