BP gives Mississippi $15M to entice beach tourists

[imurhuckleberry]

Source: Memphis Business Journal

The state of Mississippi has received $15 million from BP PLC, which it will use to launch a new advertising campaign promoting its coastal counties.

The campaign will communicate the message that the state’s beaches have not been affected by the Gulf of Mexico oil spill, which followed an April 20 explosion aboard the BP-owned offshore drilling rig Deepwater Horizon.

Mississippi Gov. Haley Barbour is currently working with the Mississippi Development Authority and local convention and visitors bureaus on the campaign’s details.

Mary Beth Wilkerson, director of MDA’s tourism division, said the ad campaign will aggressively reach out to potential visitors to the Gulf Coast who may be concerned with the oil spill’s impact on the area.

Read more: BP gives Mississippi $15M to entice beach tourists - Memphis Business Journal


Read more: http://memphis.bizjournals.com/memphis/stories/2010/05/17/daily17.html