I know O'Keefe from his days as a Rutgers undergrad -- he was a real little Horowitz Nazi bastard, ambushing profs with smears and distortions, videotaping it, and then "sharing" with the student body his little masterpieces of bullshit. O'Keefe is almost certainly the handler for Lila Rose, and even as a student and head of the conservative group on campus, there was some question about who funded his activities and his rag student paper, The Centurion. Eventually, O'Keefe was reprimanded by the president of the university for stealing things off liberal websites, including photographs, and using his paper for personal ad hominem attacks. "Live up to the rules," indeed. No biblical scholar, he.
O'Keefe got bankrolled at least in part by the ultra-conservative Leadership Institute, a fact that only emerged after O'Keefe had graduated, as this likely would have made him look too much like Rovian tool while he was a student.
See here:
http://en.wikipedia.org/wiki/Rutgers_Centurionand here:
http://www.wheresthepaper.org/Salon05_24MyRightWingDegree.htmand for my own amusement (read the comments on the Leadership Institute (LI)):
http://74.125.95.132/search?q=cache:Q2fP8noF4lYJ:crnation.com/2008/03/28/crnc-field-program-update/+james+o%27keefe+LI&cd=12&hl=en&ct=clnk&gl=us&client=firefox-aPeace out, y'all. And relax -- these folks are *exactly* as dumb as they look.