Reply #46: They drove themselves to destruction

[Egnever]

Comp USA was continuously higher priced than anyone else in town where I live. I do Computer repair for a living and buy parts from all over the place. I learned very quickly that Comp USA could never touch the competitors pricing on most things. Hell even Mom and Pops places consistently undersold them.

Where I live there was a mom and pops computer store right next door to Comp USA and at first I wondered how they survived. Then i went in and compared prices walking back and forth and I could consistently get things at least $10 cheaper at the mom and pops place.

Today the comp USA is closed but the Mom and Pops place is still going strong.

When you consistently rely on customer ignorance to make your profit you are destined to fail as your customer base gets wise to your practices.