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I picked up my first cigarette at age 9 (didn't inhale then), because I liked the idea that the image of a little girl in a Catholic school uniform with a cigarette in her hand would throw people into conniptions.
Even then, when the anti-smoking lobby was in its infancy, its sanctimoniousness was perceptible.
As for Weyco, I hope they'll also take things like above-average sports activities (injuries), diet (fats & sugar consumption), driving habits, mental state (depression) and good old DNA indicators into consideration.
But then they wouldn't have any employees left.
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