Reply #36: Wrong

[420inTN]

It's about money. These three stations are probably test markets. If they do well, I'd be very surprised if CC doesn't convert more stations to progressive talk radio. The only things that concern CC are: 1) Market-share, 2) Advertising Revenue. not necessarily in that order.

hell, i'd basically consider CC an advertising company. or rather, an advertising medium company... radio, billboards, etc. Everything that they do is about selling advertising. They just use talk and music formats to get the most market-share and therefore charge the most for the advertising.