Reply #2: Yes, fragmentation.

[Tandalayo_Scheisskopf]

But there is much more to this than just that.

Wherever AAR debuts in a market, they quickly enjoy Arbitron Ratings("book") very, very well. When you are a company like Clear Channel and you are in the business of making money from advertising, you cannot deny or defy "the book". The book tells them and advertisers who listens to the stations and what their age, ethnic and economic status is. This is a market for these advertisers. They cannot afford political idealogy. They want to sell you stuff. If they sell you stuff, Clear Channel gets more ad buys and thus makes money.

AAR is satisfying a need in a segment of the radio business. There are tons of people out there who do not listen to the repuke lie machine, radio division. This addresses them, for verily, they are a market.

Flex that market power. Every day and in every way.