There are two within easy driving distance and yes, they are priced way less than the "supermarkets." For example, half n' half is $1.19 there but $1.29 at the supermarket. A certain cat food my two kit-cats like is $1.39 at the Latino grocery store and $1.59 at the supermarket.
In addition, the vegetables are almost always more reasonable.
Furthermore, there are so many items they stock that a supermarket wouldn't--mostly because the supermarkets get shelf space money for stuff like Pepsi and Coke. The little Latino stores might also get shelf space $$ but there you will find sodas that never would be found in a supermarket.
In addition, they are clean as a whistle and very well organized. They have a different philosophy on labor, too, and there are rarely long lines like what is found at the supermarket simply because they hire enough help to do the job.
The Latino store I like the most looks like hell on the outside but is it ever nice on the inside. The floors glisten and food items are displayed so neatly.
Another thing I like is that they are not so big that you feel like you're walking across a football field just for a carton of milk. Parking is generally close to the store and readily available, too.
There is one thing I don't like about it, though, and that is that they play the radio over the intercom. I have to remember to take my earplugs because the station crackles from not being tuned in well and it also has a lot of ads that I don't want to listen to.
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Cher