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HONOLULU -- Burger King has launched a Spam war with McDonald's.
Burger King last month began offering Spam for breakfast in Hawaii, going head-to-head with rival McDonald's, which has been featuring Spam in the islands for years.
In Hawaii, Spam is a beloved comfort food, with cans of the gelatinous pork bricks found in virtually every cupboard.
Burger King is offering the Spam Platter: two slices of Spam nestled between white rice and scrambled eggs. The fast-food giant also offers the Croissanwich or Biscuit Sandwich with Spam.
Burger King's managing director in Hawaii says sales have been "very good and very promising."
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