(It's pre-Internet, so I couldn't find a link ... this column first appeared in The Progressive, March 1987. I'm excerpting the last five paras.)
And when the going gets tough for the press in America, the press fudges, the press jellies. That's what we're doing now. We are retreating to a fine old American press cop-out we like to call objectivity. Russell Baker once described it: "In the classic example, a refugee from Nazi Germany who appears on television saying monstrous things are happening in his homeland must be followed by a Nazi spokesman saying Adolf Hitler is the greatest boon to humanity since pasteurized milk. Real objectivity would require not only hard work by news people to determine which report was accurate, but also a willingness to put up with the abuse certain to follow publication of an objectively formed judgment. To escape the hard work or the abuse, if one man says Hitler is an ogre, we instantly give you another to say Hitler is a prince. A man says the rockets won't work? We give you another who says they will.
"The public may not learn much about these fairly sensitive matters, but neither does it get another excuse to denounce the media for unfairness and lack of objectivity. In brief, society is teeming with people who become furious if told what the score is."
The American press has always had a tendency to assume that the truth must lie exactly halfway between any two opposing points of view. Thus, if the press presents the man who says Hitler is an ogre and the man who say Hitler is a prince, it believes it has done the full measure of its journalistic duty.
This tendency has been aggravated in recent years by a noticeable trend to substitute people who speak from a right-wing ideological perspective for those who know something about a given subject. Thus we see, night after night, on MacNeil/Lehrer or Nightline, people who don't know jack-shit about Iran or Nicaragua or arms control, but who are ready to tear up the peapatch in defense of the proposition that Ronald Reagan is a Great Leader beset by com-symps. They have nothing to offer in the way of facts or insight; they are presented as a way of keeping the networks from being charged with bias by people who are themselves replete with bias and resistant to fact. The justification for putting them on the air is that "they represent a point of view."
The odd thing about these television discussions designed to "get all sides of the issue" is that they do not feature a spectrum of people with different views on reality: Rather, they frequently give us a face-off between those who see reality and those who have missed it entirely. In the name of objectivity, we are getting fantasyland.
--- The Progressive, march 1987