What's next, "Exxon Kills Puppies"? "Exxon Eats Babies"? [View all]

[wtmusic]

Another group takes a legit concern over the top, PETA-style, and makes it into a caricature. I realize people get emotional about this issue - I'm one of them - but this kind of lashing out invariably backfires (contrast with 350.org's Do the Math campaign).



"You might have seen the ad below, called 'Exxon Hates Your Children,' circulated this week.

'We all know the climate crisis will rip [your children's] world apart, but we don’t care, because it’ll make us rich,' says the fake Exxon executive.

Two groups, Oil Change International and The Other 98%, rolled out the campaign this week and are trying to raise money in order to put the ad on television. It’s gotten a lot of attention in the last two days, including from Exxon, which called the ad 'offensive.' So far, the campaign has raised more than $10,000."

http://thinkprogress.org/climate/2012/12/07/1299241/exxon-hates-your-children-ad-part-of-campaign-to-strip-the-social-license-of-oil-companies/