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In reply to the discussion: Post a line from a TV or radio commercial & see if anyone knows the product without using Goolge [View all]DFW
(54,850 posts)55. He got that from a remark my grandma made
Women used to make derogatory remarks about his breath and that of his friends when they had a few shots of whiskey, but never noticed an alcohol breath when they drank vodka.
There, when they landed the Smirnoff vodka account, he came up with "It leaves you breathless," the double meaning by no means lost on drinkers. It was of his most successful campaigns of all. In the 1950s, having a Russian name for ANY US-made product was risky. Smirnoff was made by Hublein of Connecticut. The "breathless" campaign surged past all the McCarthyism and put Smirnoff Vodka on the map forever.
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