http://www.newscorpse.com/ncWP/
Fox News is continuing to show weakness in its primetime schedule in the wake of President Obamas reelection. In the eight days since election day MSNBCs average audience for the key 25-54 year old demographic drew about 8% more viewers than Fox. MSNBC led Fox in primetime on five of the eight days between November 7 and November 16.
Particularly impressive were the results of the two powerhouse programs on the MSNBC lineup: Rachel Maddow and Lawrence ODonnell. Maddow won seven of the eight days against her Fox competition, Sean Hannity. For the 8-day run Maddow beat Hannity by 18%. ODonnell won all eight days against Foxs Greta Van Susteren. His margin of victory over Van Susteren was 17% for the eight days.
This can no longer be considered a temporary blip on the ratings scales. With two weeks having elapsed, the MSNBC programs are showing steady strength against competition that was once thought insurmountable. Only Bill OReilly is holding his top position for Fox in primetime. This may indicate that Sean Hannity is wearing thin with viewers who are likely disappointed with his overly confident (and harebrained) assurances that all the polls were wrong and that Mitt Romney would emerge victorious.
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