and it reads something like, "In the beginning, god created man"...

because they're evolution deniers. If they make the billboard big enough, they feel justified in their defiance of society.

People gain a sense of identity and community from the opposition of society norms. If they were just another person going along with the crowd, they feel they aren't real or really there or important. The contradiction makes them feel they matter.

You'll always have some cookes. The problem is, the rest of us have to show up to out-vote them.