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In reply to the discussion: What the Fuck was Dove Soap Trying to Convey with this Ad? [View all]frazzled
(18,402 posts)48. That would have helped it
It would have helped to avoid the old racist stereotype of black skin being somehow a "dirty" version of white skin, and that scrubbing with soap could wash it into a whiter shade of pale.
So why did they chose that order? I imagine because turning a white person into a black person was seen as a hard sell.
The intention may not have been bad, but the whole project was misguided. Morphing images is always fraught with unintended consequences.
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There is nothing wrong with the ad...Would you like it better if Asian lady turned into Black Lady?
snooper2
Oct 2017
#44
How about no one turning into anyone else? You know, being proud of who you are...
brush
Oct 2017
#52