Welcome to DU!
The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards.
Join the community:
Create a free account
Support DU (and get rid of ads!):
Become a Star Member
Latest Breaking News
General Discussion
The DU Lounge
All Forums
Issue Forums
Culture Forums
Alliance Forums
Region Forums
Support Forums
Help & Search
General Discussion
In reply to the discussion: What the Fuck was Dove Soap Trying to Convey with this Ad? [View all]yardwork
(61,767 posts)22. I think youre right.
Apparently the ad continues with the white woman turning into a woman of another ethnicity. To me, that indicates that they thought it was a way to show diversity. Either nobody on the ad team knew about the racist history of this kind of ad, or it was deliberately deeply racist. Im going with option one - total cluelessness - because I cant believe that a huge company would do something so blatantly racist (but I could be wrong).
At the very least this shows the importance of having a diverse team of well-informed people on advertising campaigns. Learn some history, people!
Edit history
Please sign in to view edit histories.
59 replies
= new reply since forum marked as read
Highlight:
NoneDon't highlight anything
5 newestHighlight 5 most recent replies
RecommendedHighlight replies with 5 or more recommendations
There is nothing wrong with the ad...Would you like it better if Asian lady turned into Black Lady?
snooper2
Oct 2017
#44
How about no one turning into anyone else? You know, being proud of who you are...
brush
Oct 2017
#52