What happened to the Weather Channel? [View all]

[LiberalElite]

http://www.slate.com/articles/technology/future_tense/2014/01/weather_channel_directv_carriage_dispute_an_interview_with_david_kenny.html

The major winter storm that barreled across the country this week may be over, but storm clouds are still brewing over the future of the Weather Channel—America’s most popular weather source on television.

The channel is in the midst of an all-out brawl with DirecTV, which dropped TWC from 20 million households on Jan. 14 after a carriage dispute. Arguing that it provides critical, life-saving information, the Weather Channel had demanded a penny more per subscriber. Given TWC’s flagging viewership, DirecTV thought that was too much money—and, moreover, criticized TWC for straying from its core mission of 24/7 weather coverage and for choosing instead to air too much reality TV. Direct talks between the parties have ended, and now they’re fighting the battle in the media.