General Discussion
In reply to the discussion: The wet dream of having a real liberal in the White House today. [View all]bigtree
(86,013 posts). . . that large of an ideological shift would likely be met with an opposite wave of reaction from the right which could manifest itself in an even more conservative-controlled Capitol. The intended audience isn't a static one. It's influenced (and usually easily spooked) by large swings in either direction. The system usually balances out that public reaction to a change in the presidency with an opposing effect in the balance of our national legislature. And, so on . . .
Anyway, the money's in the advertising. Solve the advertising. Make it accessible, equitable, and balanced overall. Solve, the advertising dilemma, solve the money problem. Yet, we make it into something it really isn't. The cost of the advertising is just going up in an election market where each candidate today reaches for every nook and cranny they can get in almost every state. Most of the money is spent on the ads and the rest goes to travel costs. It's a problem, but it's one that the media both benefits from and criticizes. Who controls the airwaves?