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In reply to the discussion: 7 Reasons This Muffin Mix Can Save America [View all]csziggy
(34,139 posts)6. Companies used to know how testemonials like that sold products
Thirty years later, your grandmother's experience is still wonderful PR for Jiffy Mix. No ad campaign can create a positive story for a company - and sending a shipment with a variety of their mixes to one disappointed customer cost far less than airing an ad one time.
As for the OP, I never knew Jiffy Mix was so cheap because they didn't advertise. I've always assumed they used cheaper ingredients. From now on, if I buy mixes, Jiffy Mix will be on the top of my list. General Mills was previously on top, mostly because my husband's grandfather worked for them for most of his life.
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I could deal with a price increase as long as the package size stays the same.
winter is coming
Apr 2013
#3
"I didn't want a 28-year-old brat from Wall Street telling me how to run my company."
WorseBeforeBetter
Apr 2013
#32
Jiffy has a recipe book (free) they will send you. Thanks for reminding me about Jiffy. n/t
Tess49
Apr 2013
#47
If they'd remove the trans fats from their mixes they might have me as a customer.
drm604
Apr 2013
#51
Jiffy gets all the advertising it needs when you check the prices on the store shelves
azurnoir
Apr 2013
#58