...believing in the American model of for profit healthcare and lifestyle maintenance, an individual might find him or herself depressed, over-weight and ready to fight at the slightest provocation.
Or dead should you fail to read the small print disclaimers on many supposedly "life-saving" potions. Or bankrupt when a catastrophic illness strikes...
From your link:
Another problem is that the incentives and professional cultures of the media, industry, research and medical communities are not always aligned to promote our health and often contribute to the problem. For example, newspapers sometimes feature sensationalized and potentially harmful headlines to attract readership, just as health product companies naturally promote their wares to anyone willing to take them. Researchers are not rewarded for explaining their findings to patients or journalists, and doctors are not usually compensated for public outreach activities.
and this:
They, like TV doctors, are all part of a long history of celebrity involvement with science and the health product industry. Schuyler Colfax, vice-president to Ulysses Grant, spoke well about a throat lozenge. Vin Mariani wine laced with cocaine and marketed to treat a range of ailments from insomnia to the flu was endorsed by Pope Leo XIII, light bulb inventor Thomas Edison, author H.G. Wells, Nobel Prize-winning writer Anatole France and French composer Charles Gounod.