Beto O'Rourke has done a post mortem on the Texas election and it seems pretty dead on to me [View all]

[flamin lib]

https://riograndeguardian.com/orourke-what-weve-learned-in-texas/

1 The Republican party, through years of majority, has institutional advantages like gerrymandered districts.

2 The Republican party isn't ashamed to lie, cheat and steal to remain in power. That's hard to fight, if we go defensive it looks weak and it's not in our DNA to lie, cheat and steal elections.

3 The Democratic outreach was too little, too late and poorly executed. In-person canvasing works, the Republicans didn't care if Covid spread, we did. Campaigning for the party and it's platform needs to be a year around effort, not just before an election.

4 The Democratic message, particularly to Hispanics, was one size fits all and the Latino vote is not monolithic. Figure out who you're talking to and target them and their needs.

5 The Republicans took advantage of Social Media and it's lack of oversight to effectively spread their lies while our Social Media Marketing was sorely lacking.

Beto had more to say but that's it in short form.

What to do?

What if the DNC built their own Lincoln Project? With a twist. Instead of attacking the Republicans as the LP did, build a low key year around social media campaign that extols the accomplishments of our party. History lessons as it were. Remind everyone that it was the Democratic party that gave us Social Security, Medicare and Medicaid. Remind everyone that without those Mom & Dad would move in with YOU. Educate them on the protections put in place after the Great Depression; FDIC to protect your savings, the SEC to police wall street and protect your retirement, keep hammering on health care and promote our party platform by making it personal to each constituency. Remind everyone of the work left to be done: strengthening the safety net, increasing minimum wage, universal pre-school so people can work, low/no cost higher education that pays for itself by increasing wages and therefore tax revenue. Promote our policies that help the rural constituency like universal broad band, infrastructure, the things that will make their lives better.

Hey DNC, ya' listening? If you do this it won't be such an uphill battle to sell both a candidate AND a party every two years.