Jimmy Kimmel Proves: Apple’s Magic Is In The Brainwash [View all]

[Vehl]

Apple has definitely perfected their magic trick. There’s no doubt about that. The company has the ability to brainwash, and I say that as someone who has been brainwashed myself by the beauty and simplicity of Apple products. But it stretches far beyond the actual hardware, software or services, and delves straight into brand perception.

Reports even suggest that fanbois brains respond to Apple imagery the same way that religious fanatics’ brains respond to religious imagery. It’s an incredible feat, and some are so very indoctrinated that they stop trusting in their own sensory perception and simply trust the brand. Whole-heartedly.

Such is the case with this spoof from Jimmy Kimmel. The comedian took an iPhone 4 out on the streets and told people it was the new iPhone 5. To be clear, no one but Apple employees has the new iPhone yet. It goes up for pre-order at 12:01am on Friday.

In any case, every person in the video thinks that the two-year old iPhone 4 is “faster,” “lighter” and even more durable than the iPhone 4S. Just because they were told it’s the iPhone 5. In fact, one guy was actually holding the iPhone 4S in his hand as he inspected what he thought to be the iPhone 5 (which, again, was the iPhone 4).

http://techcrunch.com/2012/09/13/jimmy-kimmel-proves-apples-magic-is-in-the-brainwash/

Check out the hilarious Jimmy Kimmel Video

In the video, Apple fans think an Iphone 4 is Better than an Iphone 4S Simply because they believed that it(the iphone 4) was the new iphone5. They even say it feels lighter, much faster, more user friendly etc etc

This tallies very well with the results from a research the BBC reported on

Apple triggers 'religious' reaction in fans' brains, report says

Next time Grandma asks why you're going to the mall on Sunday morning instead of church, tell her you're going to Apple Chapel.

For Apple fans, the brand triggers a reaction in the brain that's not unlike that of religious devotees, according to a BBC documentary series that cites neurological research.

The neuroscientists ran a magnetic resonance imaging (MRI) test on an Apple fanatic and discovered that images of the technology company's gadgets lit up the same parts of the brain as images of a deity do for religious people, the report says

http://articles.cnn.com/2011-05-19/tech/apple.religion_1_apple-store-apple-employees-brains?_s=PM:TECH

This just proves what we PC/Android/Open-source guys have been saying all along. Apple is not a company that innovates, but its a company that relies on marketing its brand-identity amongst its cultist followers...followers who are identical to the religious fanatics from the religious right/Taliban

PS: let the flame wars begin

PPS:

[IMG][/IMG]