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(1,004 posts)
23. Those URL strings don't "pay" Twitter. It's tracking code the publication uses.
Tue Jan 29, 2019, 01:54 PM
Jan 2019

In this particular case, the folks at NJ.com are using Google's UTM tracking code to determine where their traffic is coming from. It's a 100% certainty that they posted this story themselves on Twitter, in their free account, and they are trying to see how effective that was (vs. Facebook vs. Instagram vs. clicking from their home page vs. emails, etc.).

And it should be noted: The publication creates this code, not Twitter.

Twitter does have paid placements, of course, but that would almost always be noted in the Campaign field of the tracking code. This campaign, "njdotcom," is probably just their marker for everyday news posts (after all, ALL media outlets post articles to Twitter on a daily basis).

Now, copying that URL as is and posting it somewhere else, like Democratic Underground, WILL skew the numbers for the NJ.com marketing team. It will appear as if more traffic is coming from Twitter because each time someone from DU clicks it, it will count the same way.

But in this case, and in most cases involving media sites, there is no money being exchanged. They're just trying to track where their readers are.

ppl who own twitter stock might frizz out but the rest of us thank you lol nt msongs Jan 2019 #1
What looks ugly to me is a link from Twitter that has 2, 3, or even more of the same tweet. Hoyt Jan 2019 #2
My guess on that one is a bug in the DU software, not something that the poster of the link has mr_lebowski Jan 2019 #8
Thanks. I wondered what caused it. Hoyt Jan 2019 #9
That happens when someone posts the links to *replies* to an original tweet.. Princess Turandot Jan 2019 #12
Yes that's it. Thanks. Seeing losers like that once, is more than enough. Hoyt Jan 2019 #15
Learned something new Midnightwalk Jan 2019 #3
Yay :) mr_lebowski Jan 2019 #6
Dumb question Midnightwalk Jan 2019 #10
Logical question ... Youtube is apparently a 'special case' to the DU software ... mr_lebowski Jan 2019 #11
I know that only because I know simple html markup. lunatica Jan 2019 #4
That's just, like, your opinion, man. LakeSuperiorView Jan 2019 #5
Jesus ... (nt) mr_lebowski Jan 2019 #7
lolololol obamanut2012 Jan 2019 #13
LOL! fleur-de-lisa Jan 2019 #22
Also the "utm" stuff is Facebook Recursion Jan 2019 #14
Thank you for this. WeekiWater Jan 2019 #16
thanks for the lesson 912gdm Jan 2019 #17
Thanks for this tip. I've noticed lately that when I post a video it does that. Autumn Jan 2019 #18
Look at all those votes for annoying. SMH. DontBooVote Jan 2019 #19
Catch more flies with honey? The message was actually helpful, the headline was not - so maybe seaglass Jan 2019 #20
I am perfectly willing to accept the assessment that I'm being annoying anal :) mr_lebowski Jan 2019 #21
Those URL strings don't "pay" Twitter. It's tracking code the publication uses. jpljr77 Jan 2019 #23
This is true, and yes, I posted a simplified explanation of the situation mr_lebowski Jan 2019 #24
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