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Showing Original Post only (View all)Why Won't Millennials Join Country Clubs? [View all]
City LabThe traditional country club and the activity that is its mainstaygolfare both having a hard time attracting a younger demographic. In the 1990s, there were more than 5,000 full-service golf and country clubs in the 1990s. In 2010, there were about 4,100, and now that number has dipped below 4,000. A 2014 study commissioned by the National Club Association found that club membership was down 20 percent from 1990.
In the 90s, around 9 million adults aged 18 to 34 played golf, according to the National Golf Foundation. Today, that number is closer to 6.2 million. The research firm IBISWorld found that from 2011 to 2016, golf-course and country-club revenue grew by a little more than 1 percent annually.
As clubs like Soho House, The Assemblage, and The Wing prove, plenty of Millennials are open to joining a private-membership clubif its lounge-y, diverse, and in an urban setting. Country club, that category has a lot of connotations, said MaryLeigh Bliss of Ypulse, a research firm focused on Millennials. Really, that golf problem is a big one, but also clubs history of not being open to certain groups. Country clubs have that long-term history of being only for high-income white families, and thats not something Millennials are really looking for.
[Country clubs] are not doing a good job of welcoming Millennials, minorities and momsthe three Ms, Larry Hirsch, president of Golf Property Analysts, told the Dallas Morning News.
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It seems the younger people are more into action oriented things to do, and golfing is pretty
shraby
Jul 2018
#2
2 yrs 50% of kids under 18 will be PoC, why would they embrace exclusive environments? I don't ...
uponit7771
Jul 2018
#9
Because they are filled with shallow pretentious homogeneous aging members
Freethinker65
Jul 2018
#20
First diamonds, then cloth-napkins, now country-clubs... When will the Millennials have mercy?
DetlefK
Jul 2018
#22
I've personally always thought of country clubs as sort of archaic, myself
The Genealogist
Jul 2018
#25
This isn't golf hate. I'm just saying what young people in the NW do. They like to be
pnwmom
Jul 2018
#48
Here in my little affluent corner, Lifetime Fitness has replaced the country club
Books_Tea_Alone
Jul 2018
#53