Bernie Sanders to Run 5-Minute Documentary Ad on Univision to Court Hispanics

[think]

Hopefully everyone will get to see this video. The social media version has been posted here on DU:

http://www.democraticunderground.com/1017335888

Bernie Sanders to Run 5-Minute Documentary Ad on Univision to Court Hispanics

By Nick Corasaniti - 8:00 AM ET




Udelia, the main character of a new campaign ad for Senator Bernie Sanders, with her daughter.Credit Bernie 2016

In an effort to reach millions of Hispanic voters, Bernie Sanders’s campaign is running a five-minute Spanish-language ad on Univision that calls attention to the plight of a female farm worker in Florida.

In the ad, the woman chokes back tears two minutes into telling her story, one that began with her saying “Voy a luchar mientras,” or “I will always fight.” But the ad then drifts into the hardships she faces, like the low wages she earns working the tomato fields of Immokalee, Fla.

The ad is part of a “several hundred thousand dollar” advertising push that will run nationally on the Univision network, as well as on local Univision-affiliated stations in Miami, Orlando, Phoenix and Houston.

The effort is a nontraditional advertising strategy: creating a mini-documentary and buying a large, expensive block of advertising time. But the Sanders team, excited about its Thursday night placement in prime time (8:48 p.m.) on the network, is expecting the ad to reach millions. It will air just days before the March 15 Democratic primary in Florida...

Full article:
http://www.nytimes.com/politics/first-draft/2016/03/05/bernie-sanders-to-run-5-minute-documentary-ad-on-univision-to-court-hispanics/

[Le Taz Hot]

1. I just posted this on our

San Joaquin Valley Bernie FB page (Valley Berners). Our volunteers are already on the move with it and the timing couldn't be better! We're just starting to get out in the farming communities with Bernie's message.

[IDemo]

2. Been too long since my college Spanish days

But shouldn't "I will always fight" be "Voy a luchar siempre"? Mientras means 'while' or 'meanwhile' if I recall.

[thereismore]

3. Awesome!!!!!

[thereismore]

4. Bernie ACTUALLY has something to run on.

Unlike other people.