Amazon Defends ‘C*nt’ Product As ‘Light-Hearted’

[Purveyor]

This discussion thread was locked as off-topic by Ptah (a host of the The DU Lounge forum).

By Mark Sweney, The Guardian
Thursday, March 28, 2013 11:43 EDT

Amazon has sparked outrage by defending the use of the word “cunt” in a product image used by a retailer on its website, arguing that it was featured in a “light-hearted” way that was not likely to offend any particular group, such as women.

The Advertising Standards Authority banned an internet ad which appeared on Amazon.co.uk for a Christmas card which featured the text: “You’re a cunt. Sorry, I meant to say ‘Merry Christmas’.”

In its ruling the ASA said it was banning the ad under harm and offence rules in the advertising code, on the grounds that it was likely to cause serious or widespread offence.

In a submission to the ASA Amazon said that it should not have been banned because “the card was not offensive, aggressive or lewd in its message. It was meant as a bit of light-hearted, irreverent fun”.

MORE...

http://www.rawstory.com/rs/2013/03/28/amazon-defends-cnt-product-as-light-hearted/

[In_The_Wind]

1. "You’re a cunt. Sorry, I meant to say ‘Merry Christmas’.”

[sharp_stick]

2. The word is used much

more lightheartedly throughout the UK than here. When I was in Manchester last year I was astounded how often I heard it just in casual conversation.

Men, women, teenagers just chucking it out as part of speech.

[Ptah]

3. Locking.

Not Lounge material.