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cinematicdiversions

(1,969 posts)
Sat May 22, 2021, 12:11 AM May 2021

What very famous product in 1957 was promoted with a Drag queen?

For those who think Drag Queens were invented by a TV producer in the aughts. I give you one of my favorite pieces of trivia. A promotion by a major US company using a "female impersonator" in 1957.

Here is a report

And, because it was 1957, Ford decided to have two media previews, one for male reporters and one for their wives. In the former, the Edsel was driven around a stunt course as if it were in a Hollywood blockbuster — at one point an Edsel almost flipped.


Gates mentions in his blog that the women's event, a fashion show, was one of his favorite passages in the story because the host was revealed to be a "female impersonator" (i.e. a man in drag), which was not only bizarre but, as Gates says, "would have been scandalous for a major American corporation in 1957.

Here is the link https://www.businessinsider.com/lessons-from-the-failure-of-the-ford-edsel-2015-9

and here is the product

?quality=90&auto=webp


The Ford Edsel.

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What very famous product in 1957 was promoted with a Drag queen? (Original Post) cinematicdiversions May 2021 OP
Interesting! Buckeye_Democrat May 2021 #1
I remember her. Liz Carmichael. Didn't have the full... TreasonousBastard May 2021 #2
"It looks like an Oldsmobile suckin,g a lemon" Chipper Chat May 2021 #3

Buckeye_Democrat

(14,839 posts)
1. Interesting!
Sat May 22, 2021, 12:30 AM
May 2021

On a very loosely related note, I watched an HBO series weeks ago about a transgender woman who tried to sell three-wheeled cars called the Dale back in the 70's. It's called "Lady And The Dale".

She was definitely a long-time fraudster, but the sex change was genuine and the 4-part series was fascinating to me.

Critics liked it too, causing a 100% rating for the series from them at Rotten Tomatoes. (The general audience rating is far lower, but that's not too surprising in this country.)
https://www.rottentomatoes.com/tv/the_lady_and_the_dale/s01

And Tucker Carlson's father was one of the main reporters who finally revealed to the public that she used to be a man! It was like he was obsessed with it! Like father, like son!

TreasonousBastard

(43,049 posts)
2. I remember her. Liz Carmichael. Didn't have the full...
Sat May 22, 2021, 01:15 AM
May 2021

surgery when she ran off with the cash. Probably made disguises easier.

Was a fun story in the auto press. Almost as much fun as DeLorean's coke bust.

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