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How the U.S. Government Waged War Against the House of Tomorrow
Americans were promised one thing during World War II: life was going to be amazing in the "world of tomorrow." But when the war ended many companies, along with the U.S. government, turned back on that promise as quickly as they could.
Americans were told that as soon as the war was over, everyone would have so many shiny appliances and bubble-top cars and super-modern homes that they wouldn't even know what to do with them all. Sure, you may have to sacrifice now, with the wartime rationing of everything from gasoline to sugar, but once victory has been achieved the good life is ahead.
<snip>
As Americans became more and more confident of victory in WWII during the war's later years of 1944 and 1945, cracks started to appear. People started to write articles (often unsigned or pseudonymously) in newspapers and magazines telling Americans to keep their shirts on.
That house we promised — that assurance that everything will be amazing after the war is done and peace has been secured? Now don't get your hopes up, Mr. Futurepants.
More: http://paleofuture.gizmodo.com/how-the-u-s-government-waged-war-against-the-house-of-509785059
Americans were told that as soon as the war was over, everyone would have so many shiny appliances and bubble-top cars and super-modern homes that they wouldn't even know what to do with them all. Sure, you may have to sacrifice now, with the wartime rationing of everything from gasoline to sugar, but once victory has been achieved the good life is ahead.
<snip>
As Americans became more and more confident of victory in WWII during the war's later years of 1944 and 1945, cracks started to appear. People started to write articles (often unsigned or pseudonymously) in newspapers and magazines telling Americans to keep their shirts on.
That house we promised — that assurance that everything will be amazing after the war is done and peace has been secured? Now don't get your hopes up, Mr. Futurepants.
More: http://paleofuture.gizmodo.com/how-the-u-s-government-waged-war-against-the-house-of-509785059
