"REALITY IS SUBMERGED IN FANTASY": THE VILLAGES IS A BOOMER'S UTOPIA--AND DEMOGRAPHIC TIME BOMB
Floridas Trump-loving retirement community was meticulously created to make boomers in particular feel comfortable and happy, as Philip Bump writes in his forthcoming book, Aftermath. But behind its idyllic façade lurks a crisis that the Villagesand the rest of the countryhave yet to reckon with.When you consider how the baby boom has affected America, its impossible not to contemplate its natural conclusion.
There was a sudden, unexpected surge in birthsand within a decade, diaper services went from a novelty to the equivalent in 2021 dollars of a nearly half‑billion‑dollar industry. Cities rushed to build more schools. Then a bit later America had millions of teenagers, so businesses and industries reorganized around them.
Over and over, age‑dependent systems struggled to accommodate the encroaching boomers. To use a boom‑appropriate analogy, America has been a nation of Lucille Balls scrambling to handle the conveyor belt of chocolates. And now, more than 75 years into the boom, you might be able to predict which systems will be overrun.
Harold Schwartz made just such a prediction back in the early 1980s.
Schwartz had been selling tracts of Florida real estate by mail until the practice was banned in 1968. After a brief foray into mobile‑home parks, Schwartz brought in his son Gary Morse, an advertising executive from Chicago, to overhaul the sales strategy. Morse shifted the focus to houses, including offering prospective retirees a half‑hour video tape tour of the concept by mail. The pitch went from shoddy to showbiz.
The eventual result was the Villages, a series of interconnected housing developmentsthe villages themselvesmarketed as an all‑inclusive lifestyle that redirected retirement from senior community centers to senior‑ centered communities. Year after year over the past decade, the Villages landed among the fastest growing regions in the United States. In 2010, the Census Bureau estimated that about 86,000 people lived in the area. By 2020, the population neared 130,000. More than 7 in 10 of those residents are aged 55 or over, the largely inflexible minimum age required to own a home in one of the villages. Most of the Villages is contained within Sumter County, where, in 2003, 21.3 percent of its population were baby boomers. In 2019, 42.8 percent were, the third‑highest percentage of any county in the United States. The Villages grew so fast that, in the past two censuses, it helped Floridas center of population stop moving toward Miami and start moving back toward Sumter County.
https://www.vanityfair.com/news/2023/01/the-villages-is-a-boomers-utopia-and-demographic-time-bomb
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Sky Jewels
(7,308 posts)I'd live in Hell and rent out the house in The Villages."
It seems like a good setting for a horror movie.
ggma
(709 posts)"Late Phases", about a senior retirement community being stalked by a werewolf. It's on Tubi tv.
gg
rubbersole
(6,890 posts)That's why I want to be a werewolf - Socrates
ggma
(709 posts)Glad I wasn't drinking coffee just then! 😂
gg
Probatim
(2,631 posts)Elvis Presley (Campbell) and John F. Kennedy (Ossie Davis) battle a mummy who's stealing the souls of the other residents of the nursing home.
Funny and poignant.
ggma
(709 posts)But only one person I knew enjoyed its quirky-ness as much as I did. Glad to "meet" another!
gg
dem4decades
(11,372 posts)Hekate
(91,616 posts)Im a 70-ish Boomer and I cant imagine a scenario where Id volunteer to have my mind turned to mush like that.
The idyllic consistency in the Villages is maintained through the control of the holding company that owns it. The Villages has its own daily newspaper, its own cable channel, and its own radio stationall managed through the company. That means that a rash of sinkholes alarming residents went mostly unreported by the newspaper, save one located near a busy street that the paper claimed without explanation was likely not a sinkhole. (You wont read anything negative about the Villages at all, Erisman said of The Villages Daily Sun.)
The radio station, WVLG, is piped into the downtowns, offering a steady stream of boomer‑friendly oldies mixed in with a bit of syndicated Fox News Radio programming. Its probably useful to have a locally centered station since the complex isnt really near much except the small town of Lady Lake; even Orlando is an hour away. Interaction with the outside world is possible in the way that extravehicular activity is possible in space: with some preparation and a recognition that something unusual was underway.
The Villages is a bubble, one created specifically to make boomers in particular feel comfortable and happy. Relatedly, it is a densely conservative area both socially and politically, something that would be hard to avoid in a place specifically predicated on rejecting the modern world in favor of a place familiar to boomers when they were young, as Schwartz had it. America was already made great again at the Villages, if you will, which is likely why Donald Trump was received warmly during stops there in both his 2016 and 2020 campaigns.
Sky Jewels
(7,308 posts)![](https://www.rollingstone.com/wp-content/uploads/2020/06/Screen-Shot-2020-06-28-at-10.18.08-AM-2.jpg)
marybourg
(12,689 posts)The Villages exist. They now absorb all the sour grapes that used to be directed at us.
kimbutgar
(21,470 posts)I just wonder how it will survive without the sunbirds. A lot of boomers my age cant afford a second house and sun city west is getting more expensive.
marybourg
(12,689 posts)It will be a second home until SIL retires in a few years, then their primary home. Theyve been coming to visit for many years, and couldnt wait until they could buy a home of their own here. And we're all Dems.
kimbutgar
(21,470 posts)But its a little too hot for me. My Mother in law only goes out early in morning and stays in all day when its too hot! We were out visiting her after Thanksgiving and the weather was alright but Im a San Franciscan girl and that weather is too hot for my taste!
Grins
(7,372 posts)Cuz theyre running out!! Been warned for years. Scottsdale cutting off the water to a subdivision this week is just the first shot.
shrike3
(4,077 posts)Last edited Thu Jan 19, 2023, 05:29 PM - Edit history (1)
Someone I know said, "MAGAs hate migrants. What do they think they'll be when they come up here for water?" Hopefully it won't come to that. I live in the Great Lakes region btw.
shrike3
(4,077 posts)That said, to each his own. I'm curious: how do you think the water situation will affect sunbird migration down there? I know what I hear on the news, but don't know much of what's being done on the ground in Arizona.
Also, my step niece just moved to Phoenix. She hates snow and cold, so it's an ideal place for her. But she's had to get used to doing everything at night or early morning this past summer. She's a walker and was almost overcome by the heat when she went for a walk too late in the morning. Is this a new development, or have new Arizonans always had to make those kinds of adjustments? Just curious. She loves the place otherwise and I can see her settling there permanently.
marybourg
(12,689 posts)or summer heat by doing tasks in the morning and - before the heat retention caused by urbanization - at night. But the beauty of working around heat, rather than cold, is that the heat doesnt have to be shoveled, you dont slide off the road into a heat bank, you dont have to pull on layers of clothing and boots. You just work in an air conditioned office or, if retired take a nice siesta in mid-day.
We dont, according to everything we hear, including a recent story in the NYT about a local sub-division being cut off from Scottsdale water, have much to worry about short term on the water issue. Agriculture, which uses about 77% of our water, will have to make adjustments long before households will have to make major ones. Of course, most of us do whats feasible now to cut down on water use. I have low use toilets, washer, dishwasher and just installed a small water heater under my primary bathroom sink, to cut down on waste while waiting for water to heat up.
In the 30 years since I move here, the Phoenix metro has gone from the 14th largest to the 5th largest in the country. The quality of my life here is extraordinary, and my children have recently bought a home here in anticipation of retirement in a few years. But its getting crowded, and I therefore encourage everyone other than my own children to retire elsewhere.
shrike3
(4,077 posts)cold than heat. But that's a personal preference. Part of my dislike of the southwest is its topography. I know many people love it. That's great. But beauty to me is Alaska, Upper Michigan, New England. My step-niece heartily disagrees with me. She's one of those who loves the desert. Differences make the world go 'round. It's funny, my stepdaughter's friend also lives in Arizona and does everything at night. Never the morning. They use their pool at night. Hike and bicycle at night. They've lived there for, I think, 12 years. Maybe they're just not morning people. Also maybe a life at night works better with their work schedules.
Obviously, most people don't agree with me re Arizona considering the growth. What is the short-term? A friend of mine does a lot of touring in the West, and he says it's pretty obvious everything's drying up. Could be just coincidence, the time of year he's there.
marybourg
(12,689 posts)but more people seem to be morning people. Of course this time of year its gorgeous here, and people are out and about all day long. I enjoyed S.F. very much when I was there. Except for the weather (and I lived in the northeast then). It was August. In the evening. We were wearing light sweaters and shivering. The natives were wearing sheepskin-lined suede. 😀. The nightlife was great!
shrike3
(4,077 posts)They thought everyone was crazy when they moved there. In coats and boots in the winter. Now they do the same thing.
marybourg
(12,689 posts)Minnesota in the winter are ambling around in shorts, tee shirt and flip-flops, while the year -arounders are in hoodies. But SF is different. There the tourists arent warm; theyre cold!
shrike3
(4,077 posts)No judgments, it just seems like it'd be easier to avoid it somewhere else.
marybourg
(12,689 posts)I have to avoid UV light. As long as the sun is in the sky, theres UV light, at any ambient temperature. The only thing that mitigates UV light is shade. In the shade of a building, tree, or my own brimmed hat, Im protected. So when its sunny, shade is my helper.
On a cloudy day, theres *no* shade. The sun is in the sky, therefore UV light, but its bouncing around from cloud to ground to buildings, coming from all directions. Theres no shade from a building, tree or hat, and I have no protection. So not only is living in a sunny climate not more dangerous to me; its very helpful. Pretty counterintuitive, isnt it. On sunny days I walk as far as my abilities take me. On cloudy days, I walk a block or so, and return. Of course I always use sunblock on my exposed skin, and special UV protective clothing when outdoors.
GenThePerservering
(1,996 posts)are more like my parents' generation than mine. I can't relate to any of that stuff.