9 awkward translation fails on Amazon's new Swedish site

[Ron Obvious]

As reported in Sweden's The Local, Amazon has just launched in the nordic nation, and all the listings are in Swedish... just, not always the right Swedish. For example, "A greetings card depicting a duckling in a field was named söta-ansikte-kuk or 'sweet-face-dick'." Oops.

After online retailer Amazon launched in Sweden on Wednesday, shoppers quickly noticed several awkward mistakes in translation. Here are some of the most eyebrow-raising, as spotted by Twitter users.

The site is entirely in Swedish, but several products appear to have had their information automatically translated, leading to bizarre descriptions.

Several products included the term våldtäkt (rape/sexual assault), likely mistranslated from English 'rape' meaning the flower 'rapeseed' (raps in Swedish).

https://www.thelocal.se/20201028/translation-fails-on-amazons-new-swedish-site

A Møøse once bit my sister...

[regnaD kciN]

1. Install your bathroom tile...

...with this professional self-adhesive scrotum!

[DavidDvorkin]

2. Human translators are still the best

Companies, even rich ones, sometimes try a software shortcut. This is the result.

Eventually, that's bound to change, but we're not quite there yet.