Koch data firm, i360, is bigger than Cambridge Analytica -- and worse for America

[sharedvalues]

http://www.businessinsider.com/koch-brothers-data-firm-i360-2014-12

According to Politico, in the last four years the billionaire brothers and their allies have already spent at least $50 million on the effort, which is being spearheaded by a data firm called i360.

The firm connects voter information with social networks, consumer data from credit bureaus, interactions with political campaigns, estimated income, recent home addresses, voting frequency, TV viewing habits, and "even the brand of car they drive," the report said.

"The Koch network also has developed in-house expertise in polling, message-testing, fact-checking, advertising, media buying, dial groups and donor maintenance," wrote Politico reporters Mike Allen and Kenneth Vogel. "Add mastery of election law, a corporate-minded aggressiveness and years of patient experimentation — plus seemingly limitless cash — and the Koch operation actually exceeds the RNC's data operation in many important respects."

A top Republican involved in presidential races told Politico the Koch operations "are the most important nonparty political players in the US today, and no one else is even close."

However, the founder of i360, Michael Palmer, said the firm's impact won't necessarily be felt in the 2016 presidential race.

"Right now, we're talking about and building things that you won't see in 2016, because it's not going to be ready until 2018," Palmer said.


(article is from 2014. And still relevant.)

Get ready. Call your Congressman and tell them data and social media must be regulated.

Otherwise, the Koches are going to do in 2018 what Cambridge Analytica did in 2016. Except legally, domestically, and with a lot more money.

[C Moon]

1. Yikes!

[stuffmatters]

2. Tho nothing the Koch Farts do is a surprise, this is today's most gigantc revelation/story.

[Blue_Tires]

3. Greenwald and Snowden were- Yeah, yeah... You know the rest....