NY Mag: Preet Bharara Is Now in the Trump-Opposition Business

http://nymag.com/daily/intelligencer/2017/10/preet-bharara-is-now-in-the-trump-opposition-business.html

Bharara can discern, perhaps as well as anyone now speaking publicly, where the mystery plot may be headed. But listeners tuning into his show for dramatic revelations are likely to be disappointed; Bharara is stubbornly resistant to allowing the show to become, as he puts it, “too Trump.” His first few shows featured friendly retrospective interviews with Democrats in exile, like Leon Panetta, the former White House chief of staff and CIA director, and Vanita Gupta, the head of the Department of Justice’s civil-rights division under President Obama. Some of his initial interviews hardly touched on Trump at all. In September, I watched him tape an interview with the outspoken federal judge Jed Rakoff, with whom he discussed the moral calculus of punishment. “What is cosmic justice?” Bharara asked.

“I don’t aspire to be a talk-show host. This is a thing that I’m doing, and we’ll see how it goes,” Bharara told me. Then he added, “I don’t know how much of an audience there is for moderate thoughtfulness from someone who used to have power.”
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Vinit has far higher ambitions for his brother’s new media career. “When you’re building brands, you have to focus on what is it exactly that you’re going to be best at,” he told me at another point. “Why are the people going to wear the shirts and the hats? I can see through Preet why people would.”

He turned to address his brother. “Because you do have these folks who follow you and have that passion for what you stand for. And I think that would be great, for Cafe to take that from you, and for that to halo, and for us to build around it — this idea that we can do better. We should be thinking about these core values of justice, fairness, and equality. We should be thinking about young people and how do we do it in a way where it’s not preachy, it’s not political, it is universal, but we’re having fun with it. And I think if we do that right, I can see millions and millions of people wearing the Cafe hats and shirts.”

The resistance will be monetized.
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Fascinating read re: Bharara, his successful & close knit family, and his going into digital media business with his brother. I'm waiting for him to run for office.