'Lego Movie' posts top box-office opening of 2014 with $69.1 million
Source: latimes
All the pieces connected for "The Lego Movie" at the box office this weekend, as the 3-D animated release far exceeded industry expectations to post the biggest opening of the year.
The family film debuted with a robust $69.1 million, according to an estimate from distributor Warner Bros. Heading into the weekend, pre-release audience surveys indicated the picture would start off with about $50 million. Instead, the movie ended up collecting almost $30-million more than did "Ride Along" previously 2014's biggest hit when it opened last month.
Read more: http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-box-office-lego-movie-monuments-men-20140209,0,7477086.story#axzz2ssPMjN5J
***SO Fuck You Fox News***
AnnieBW
(10,482 posts)Grassy Knoll
(10,118 posts)TheMightyFavog
(13,770 posts)Seeing some of the old school stuff broght back memories. I remember the old space minifigs like Benny. In fact my first lego set had a blue fig just like him.
svpadgham
(670 posts)I loved Charlie Day as Benny.
tridim
(45,358 posts)I think my brother got it for Christmas the same year I got the Auto Chassis. Good times!
PoliticAverse
(26,366 posts)madrchsod
(58,162 posts)one of the few new films i want to see...wait a minute ...."films"? ....god i really am old.
marble falls
(57,647 posts)Archae
(46,379 posts)I'd like to get that.
When does it come out? Love lego games!
Archae
(46,379 posts)I plan to get it on Wednesday.
abelenkpe
(9,933 posts)Grassy Knoll
(10,118 posts)abelenkpe
(9,933 posts)Xyzse
(8,217 posts)Go out a bit, and smell the roses.
mokawanis
(4,455 posts)They both loved it, and my wife and I both thought it was good.
Orrex
(63,297 posts)Hmm...
bigworld
(1,807 posts)You can't really compare it to most "toy" movie crap like Battleship or whatever. It's actually quite subversive and meaningful.
Orrex
(63,297 posts)Walk down the LEGO aisle of any store and tell me how many tie-in sets you don't see from this full-length commercial.
JackInGreen
(2,975 posts)we find ourselves in in most instances...but here....please see the movie first. It REALLY takes the piss out of itself and the entirety of the kids movie/toys marketing cross over in the best way.
Frank Cannon
(7,570 posts)Lego blocks truly invoke the imagination, creativity, and problem-solving. If this movie sells more Lego blocks, I have no problem with it.
apnu
(8,761 posts)A theme that Lego has sold for decades. You can build with the instructions, then tear it all down and build something new. In the 1980s I loved (and saved) the boxes for my sets because I loved trying to figure out how the stuff on the back of the box was built, which had no directions and was there to inspire the buyer to do other things with the blocks. From there I started modding and making up my own wacky stuff.
The Lego Movie is that (and more) for 100 minutes. Its quite subversive. It attacks conformity ruthlessly. It also has several other messages. Namely that no matter how lame others think your ideas are, they probably aren't that lame -- just misunderstood. And, also, the "anti-business" theme that Fox complains about isn't there, its more of a child's perspective on what the adult corporate world looks like. But they are too dense and paranoid to see it.
I don't know if you saw the movie, but those are some of my take-a-ways from seeing it.
tridim
(45,358 posts)I would hate to see a bright kid denied LEGO because their parents are mad that they advertise their product.
I can assure you with nearly 100% certainty that we own more LEGO than anyone you know, and we own more Mega Bloks than LEGO. I know all about the construction toy industry, including LEGO's long history of frivilous, aggressively anti-competitive litigation and its efforts to shut down its competitors by strong-arming the US Customs department, for example.
If Walmart made a cute, full-length animated commercial about its bold associates fighting against Big Corporate greed/corruption, would you embrace it as a terrific family film? Or would you recognize it as a cynical, profit-generating campaign?
I've asked my sons about it, and they have no particular interest in the current LEGO commercial. "We'll watch it on NetFlix," said the younger.
tridim
(45,358 posts)Obviously you're much more consumer savvy than everyone else here.
All I said was LEGO makes the best toy in the World.
Orrex
(63,297 posts)LEGO makes plenty of its products in China, though most of its bricks are manufactured in Europe. Not in Connecticut any longer, though, I notice.
I'm also not going to get into a LEGO/Mega Bloks pissing contest with you, in part because I've had that conversation before, and 100% of the time it comes down to someone complaining about competitor brands without actually knowing much about them. Spend your money where you please.
LEGO is the best toy in the world? Well, they definitely "borrowed" a great idea, took it & ran with it, so kudos for that. Best category of toy, sure.
tridim
(45,358 posts)Orrex
(63,297 posts)PoliticAverse
(26,366 posts)Deep13
(39,154 posts)alcibiades_mystery
(36,437 posts)Good flick. Some tired tropes, for sure, but what else is (not) new. Watchable and funny for all that.
blkmusclmachine
(16,149 posts)DCBob
(24,689 posts)Brother Buzz
(36,510 posts)Redfairen
(1,276 posts)I'm almost tempted to not go see it for the risk that it might spoil the delight I found in reading this review.
http://www.salon.com/2014/02/07/plastic_blocks_fight_for_freedom/
alcibiades_mystery
(36,437 posts)It's fun as hell and hilarious, and in many ways more for the grown-ups, but its "politics" is "contradictory and nonsensical." I love the last line of the review:
Exactly x 1,000,000
Xyzse
(8,217 posts)I loved that movie.