Target will only sell Pride Month collection in some stores after backlash in 2023

[BumRushDaShow]

Source: ABC News

May 10, 2024, 7:33 AM


Target has announced that it will only sell their Pride Month collection in select stores after suffering a backlash and boycott last year during the 2023 Pride season.

The company says that instead of offering their Pride Month collection merchandise across all stores, they will be “offering a collection of products including adult apparel and home and food and beverage items, curated based on consumer feedback. The collection will be available on Target.com and in select stores, based on historical sales performance,” the company said in a statement on their website on Thursday.

Target says they are making other plans to celebrate Pride Month, including having a presence at local Pride events in Minneapolis -- where the organization is headquartered -- and around the country.

“Beyond our own teams, we will have a presence at local Pride events in Minneapolis and around the country, and we continue to support a number of LGBTQIA+ organizations,” a company spokesperson said in a statement obtained by ABC News on Friday. “Additionally, we will offer a collection of products for Pride, including adult apparel, home products, food and beverage, which has been curated based on guest insights and consumer research. These items, starting at $3, will be available in select stores and on Target.com."

Read more: https://abcnews.go.com/US/target-sell-pride-month-collection-stores-after-backlash/story?id=110101112

[marble falls]

1. What passes for corporate commitment to inclusion annd social acceptance these days ...

... I am underwhelmed by the effort.

[Jilly_in_VA]

2. Hey Target! This one's for you!

https://giphy.com/gifs/loud-wakeup-stay-awake-KdASezITAPGDaEHJA8

[msongs]

3. next we will have to repent and be baptized as we enter the store or be kept out nt

[Chi67]

4. So...

...does this mean if atheists go into Target and threaten employees that Target will stop selling the Bible too?

WTF? If employees are being threatened, CALL THE POLICE!

[Oopsie Daisy]

5. What matters most is how they treat their employees and customers *

* not what they choose to sell or not sell.

[JoseBalow]

6. Profiles in "courage"

Oops, I mean "capitulation"

[Marthe48]

7. Drop your prices and people will shop

The customer base isn't dropping because Target has a Pride aisle. The customer base is dropping because don't want to pay rwnj corporate generated inflation prices for products.

[Oopsie Daisy]

10. I'd rather pay a little more at Target. It's a nicer and cleaner store *

* compared to my local walmart. The employees are helpful and friendly. The aisles are not cluttered/blocked with unpacked and shrink-wrapped wooden pallets. The shelves are actually neat and full and the laundry detergent and body wash and hair products are not kept in a locked case. It's a different class of customers and I feel safer in the parking lot too because they have security on patrol and they do not allow panhandlers. I feel that they put that extra bit of profit to good use. It makes me feel valued as a customer.

[Hekate]

8. 🌈A neighborhood couple is having their 2nd Annual Neighborhood Pride BBQ. Good thing I shopped Amazon & BidenHarris...

I got a T-shirt with a rainbow selection of aviator glasses on it, and a Disney-made Ohana-motif T-shirt with a rainbow Stich on it.

Rather than cursing Target, shop elsewhere.

[LudwigPastorius]

9. Cowards.

Take a fucking stand on something. (preferably a not-shitty stand on something)

Back when I was working in a bookstore, when Rushdie's The Satanic Verses came out, corporate let us put it in the front window - which we did.

[Passages]

11. Cowards and shameful.