David Hogg launching competitor to Mike Lindell's MyPillow

[brooklynite]

Source: Axios

March for Our Lives co-founder David Hogg tweeted on Thursday that he and software developer William LeGate are launching a pillow company to compete against MyPillow, which is led by Trump supporter CEO Mike Lindell.

...snip...

Details... Hogg wrote that he and LeGate hope to "sell $1 million of product within our first year" and to launch in about six months.

"[W]e would like to do it sooner but we have strict guidelines on sustainability and [U.S.] based Union producers," Hogg added.

"Mike isn't going to know what hit him—this pillow fight is just getting started."

Read more: https://www.axios.com/david-hogg-pillow-mike-lindell-mypillow-legate-6d23b1a7-50b1-4f31-9391-53e69e36ca58.html

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[Bluethroughu]

1. I'll buy them!

[SheltieLover]

22. Me too!

[TomSlick]

56. I don't need a new pillow but I'll buy a couple.

[lettucebe]

2. He'll be broke and out of business soon enough

Apparently his pillows were not that well regarded, sales are not great and now being sued to the moon, so I doubt he'll be in the pillow business much longer.

[Lucky Luciano]

31. He'll be back in the crack in no time!

[Montauk6]

3. What was so GREAT about this "My Pillow" anyway?

I mean, it's a PILLOW fer cryin' out loud.

Anyway, there should be NO foul cried lest they put a lie on the notion that true capitalists love competition.

[OldBaldy1701E]

7. Basically

It was his pitch. He was a master of using buzzwords to do his ads. He would talk about 'patented fill' of his pillow and how it was made 'right here in my home state of Minnesota'. And, he always made sure to wear that cross outside of his shirt and VERY visible. (The first time I saw one of his ads, that was the first thing I noticed.)

This is going to make him go on the RWNJ shows and rant more. I love it. He is a sociopath who managed to fake out the older set by advertising on the channels that old, crazy conservatives watch and coming across as a pious entrepreneur. I am glad he got over meth addiction, but there are times I wish he would just go back to it.

You are so right. If there is any whining other than from Lindell (who cares about his whining?) there should be millions wondering about that very concept.

[IronLionZion]

15. Cocaine, Crack, and alcohol

although he probably should try meth next. He's a college dropout who found it was profitable to use religion to sell stuff to the gullible.

The Better Business Bureau has rated it F because of consistent complaints from MyPillow customers about their fraudulent claims to treat various ailments. Major retailers like Kohls and Bed Bath and Beyond stopped carrying his shitty products because their customers are smarter than Christian radio/tv crowd.

[AZ8theist]

33. It's one thing to have an addiction problem...

But quite another to be a blithering fucking idiot.

[moreland01]

34. I lived next to Chaska, MN

where the pillows are manufactured. I went to the plant and bought one around the year 2010.

The pillow is made up of chunks of foam. The concept is that you're supposed to be able to mold it to your perfect fit and sleep all night. The problem is that when you move the pillow unmolds and you have to wake up and squish it back in place. Awful.

I returned it to angry looks from the receptionist. The place smelled like cigarettes too.

[forgotmylogin]

40. It's a pillow made of cheap torn up chunks of foam fill.

Some people find it supportive in ways regular pillows aren't. It's definitely not worth $50 tho. I could make one by tearing up some old yellow eggcrate foam and sewing it into a pillowcase.

[csziggy]

65. I used to make my own by buying preshredded foam from the fabric store

And pillow liners - they came with zippers so they were easy to stuff. Problem was, the shredded stuff breaks down and end up seeping out through the weave of the pillow liner cloth. I could wash them, but they'd get thinner and thinner as the foam broke down. I don't think the stores sell the pre-shredded foam anymore. Now it's all polyfill or big sheets of foam.

[Ms. Toad]

59. See for yourself - here's the patent

My Pillow

If you scroll down to the Images button, you can see the associated drawings.

[Sapient Donkey]

67. I woke up with neckaches after using a my pillow.

I've heard other have similar complaints.

[Goonch]

4. ;-{)

[Dem2theMax]

38. It's not My Pillow, but it's real.

You should see the videos that go along with it!

[cannabis_flower]

42. A friend of mine

Used to have a dog that did that.

[ShazzieB]

43. I used to have a cat that did that!

For him, it was a self-comfort ritual. He would hump a pillow or a stuffed animal until his eyes glazed over, then curl up and fall asleep. He's gone now. Lived to be about 15 or so (we never knew his exact age) until kidney failure took him. He was one in a million.

[Dem2theMax]

49. This dog loved that dog bed to death!

The photo I posted? That pretty much happened every day.

I was watching this dog for some friends while they were on vacation.

They didn't tell me how much the dog 'loved' this bed.
I would just sit there and laugh my head off.

Then one day, I came in to find this:




Gee, I wonder who did THAT?

[dhill926]

5. that's how you do it....

[NurseJackie]

6. Dominion will be the one to to put Lindell out of business. Not a competitor.

[Dyedinthewoolliberal]

8. I'm in!

I'll buy a couple

[ksactivism]

9. Pillow Politics

The last item in American capitalism that I thought would trigger a political debate was a: pillow

[CentralMass]

10. I'll buy a couple.

[Cha]

11. Here's Hogg's tweet to Rt if

anyone wants to.. I want a Pillow from their Pillow Company!

Link to tweet

[KS Toronado]

21. He could trademark "Your Pillow"

And advertise it as not from "The Qy Pillow Quy"

[Cha]

23. I like that... "Your Pillow"!

[reACTIONary]

47. I'm thinking 'Our Pillow' nt

[stopwastingmymoney]

60. That was my thought too, inclusive 😊 nt

[Sucha NastyWoman]

12. I really do need a new pillow

But I’ll wait.

[ismnotwasm]

13. Ooooo. I will totally buy one

❤️

[LiberalLovinLug]

14. He should open up pre-ordering. Or start a GoFundMe

I'd definitely order one.

[TexasBushwhacker]

66. Kickstarter would be more appropriate

It's used for launching products.

[AwakeAtLast]

16. I'm in!

Guess what everyone I know is getting for next Christmas?

[KS Toronado]

25. Vaccines, N95 masks?

Maybe some "Your Pillow" since the Qy pillow Quy is out of business?

[AwakeAtLast]

28. We already have our vaccines

I'm hoping we don't still need N-95s in December!

Nope, pillows for all!

[ShazzieB]

44. Yeah, God help us all if we still need N95's by then. 😱

[calimary]

72. Hey! That's a fabulous idea!

I might do that, too!

Gonna buy a couple for us, anyway. Why not get a couple each for our kids also?

[canetoad]

17. "Pillow Fight"

[Canoe52]

18. Was thinking I'm just about due for a new pillow.

[murielm99]

19. Not the Onion?

Life just gets curiouser and curiouser.

[BlueIdaho]

20. I wish him well. nt.

[rainin]

24. I can't wait! I'm going to buy these for every member of my family. n/t

[Brother Buzz]

26. This wasn't on my Bingo card

[photokath]

27. Your Pillow

Will Buy a few of these!!

[CTyankee]

29. everybody on my christmas gift list will get one!

I hope they come with little cards explaining who it's from. My family members are very liberal and they'll LOVE IT!

[mountain grammy]

30. Can't wait.

Put that ugly trumper out of business.

[ashling]

32. Mike Lindell:

"cancel culture cancel culture !"

[dchill]

37. Well, yes. Cancel Mike Lindell's culture equals good thing to do.

[Prof. Toru Tanaka]

41. "cancel culture"

No Lindell, the only thing being cancelled is you. And the best part is that you did all the work with that hole under your nose that you never can seem to keep shut.

[TruckFump]

35. Let get anything about this posted!

I will buy these as gifts and for my home as well.

[calimary]

36. A "Pillow Fight"!

LOVE it!

Color me interested! I may need a new pillow or two.

A RepubliQon I know bought some "My Pillow" pillows. She said she didn't like them and wound up throwing them away.

[yankeepants]

39. I guess Mike L will be selling his bed slugs out of "a van down by the river!"

Am I wrong or is that exactly how he sounds? Salute to the amazing Chris Farley who knew a crazy con when he saw one.

[ShazzieB]

45. Bed slugs!

[samnsara]

46. if its not chopped pieces of foam, I'll buy one!

[Cobalt Violet]

48. I need pillows.

Can't wait.

[Happyhippychick]

50. I will buy 10 and donate to a shelter

[lark]

51. So Good!

I'll check it out for sure as I'm in the market for a new small cervical pillow and will see if this might fit the requirements.

[OnionPatch]

52. A Spite Store!!!

I love it!


https://www.theatlantic.com/culture/archive/2020/04/were-all-larry-davids-now/609373/

[dreamland]

53. All this Pillow Talk, sounds like the makings of a great movie.

[Major Nikon]

54. There are videos on youtube with people cutting his pillows open

They are nothing more than shredded memory foam inside and they don't work that well. You can buy down pillows for less money that work far better.

[Olafjoy]

55. I am all over these pillows!

Sign me up! 🛌🛌🛌🛌🛌🛌🛌 I will pay now, buy later....you just let me know, David. I am here for you.

[bdamomma]

57. Good idea

David go right ahead.

[StClone]

58. "Sleep Like a Log on YOUR Pillow By Hogg"

[twin_ghost]

61. I don't think is wise. n/t

[StClone]

62. Welcome to DU!

Now you that you have my attention, I am kindly interested in your views on Hogg's pillow company not being a wise move. One again welcome to DU!

[NurseJackie]

69. I agree. Lindell will soon be out of business without any competition...

... because of the a decline in national retail chains willing to carry his product, and the losses he'll experience with the very strong lawsuits being launched against him. For someone to starti company or enter into a business venture like this as a political response does not have a benefit that outweighs the risks, in my opinion. I fear that it's unlikely to be successful (other than some temporary minor success in filling a void left by the demise of My Pillow... but he will not directly cause Lindell's demise) and the likelihood that Hogg's company will fail (or languish) will be used against him, and will ultimately diminish whatever influence he hoped to have in the future. His loyal fans will stick by him through think and thin, but that to me doesn't seem to be sufficient enough support to make the changes he aspires to. I believe the whole thing will be a distraction that holds him back.

And that's my opinion. Others may have different opinions or predictions, but that one is mine... and that's how I see it.

[Blue Owl]

63. Mike Lindell is foamenting insurrection

[JustABozoOnThisBus]

68. You think he's down with muslins?

[BobTheSubgenius]

74. I see what you did there.

[olddad65]

64. I was stupid enough to buy 2 'my pillows'. They were terrible pillows.

[NurseJackie]

70. I examined the sample My Pillow at a display in my local Costco...

... they were HORRIBLE! It was amazing to me that anyone would willingly buy the floor-sweeping foam scraps. It felt bumpy and lumpy and even the ticking felt cheap.

[BlueWavePsych]

71. K&R

[BobTheSubgenius]

73. Depending on what they are filled with, I'll buy them for our beds.

[jmowreader]

75. If he molds his pillow forms, he'll have a real winner

Lindell's pillows are made of foam scraps, so they're lumpy. The thing is, a pillow is NOT a hard thing to make - I've made dozens of them. If Mr. Hogg's pillows are nice to sleep on, his backstory will help them sell the pillows as fast as they can make them.

[Vivienne235729]

76. ooooh, heck yea. I'll be ordering these pillows.

[Kashkakat v.2.0]

77. This is rather silly - but he should go for it anyway. after all, we get to be young

and foolish only once in life.

Is this really the best use of your time David? (said in my Mom voice)

[ck4829]

78. K&R

[Vivienne235729]

79. He and William LeGate are just adorable. I love these super

Bright, young men. And of course, I will be supporting them wholeheartedly. I will be replacing my pillows w theirs. Bring it on David and William!!