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OFA can't be serious (Original Post) B2G Dec 2013 OP
wow FatBuddy Dec 2013 #1
Stupid how? JaneyVee Dec 2013 #10
to fall for pandering? FatBuddy Dec 2013 #11
That can be said about any demographic in any ad around the world. JaneyVee Dec 2013 #13
but we aren't discussing any demographic in any ad around the world FatBuddy Dec 2013 #14
I'm talking about "pandering", that's ALL ads are. Someone is always getting JaneyVee Dec 2013 #19
Well they need to pander a lot better B2G Dec 2013 #20
Really. Seems like the entire Internet is talking about it. JaneyVee Dec 2013 #24
They're talking about the AD, not ACA. Apparently you're missing the point. cherokeeprogressive Dec 2013 #112
some of the "pandering" can be very clever and artful FatBuddy Dec 2013 #21
Are you talking about the ad? Then it's working. JaneyVee Dec 2013 #27
working in terms of what? FatBuddy Dec 2013 #44
There are plenty of bad ads, it's all in the eye of the beholder. JaneyVee Dec 2013 #84
When I took marketing in school, that's exactly what they taught! madmom Dec 2013 #68
The only relevant difference in advertising between good and bad is seen simply via the mechanism... LanternWaste Dec 2013 #62
your definition is too restrictive FatBuddy Dec 2013 #63
telling them it's important to have health insurance is pandering? enjoy your stay. CreekDog Dec 2013 #54
when I was in my 20s FatBuddy Dec 2013 #60
it's not your low post count --it's the content of your post. CreekDog Dec 2013 #70
you aren't being honest FatBuddy Dec 2013 #73
your dishonesty continues --i represented your remark fairly --you lied about my remark CreekDog Dec 2013 #74
you are a bully and possibly dishonest FatBuddy Dec 2013 #76
Oh please. You start this saying that young people are stupid if they listen to their parents... CreekDog Dec 2013 #78
I will just have to take you at face value, like everyone else FatBuddy Dec 2013 #82
Pandering NO. Condescending YES. Makes all 20 something's look like lazy bums sipping latte's madinmaryland Dec 2013 #108
no it doesn't. CreekDog Dec 2013 #111
LOL! Did you even see the SHADOW of that 747, much less hear it when it went over your head? cherokeeprogressive Dec 2013 #117
what is my conservadem going on about? CreekDog Dec 2013 #128
To me, Pajama Boy looks educated and gainfully employed, with substantial disposable income. WorseBeforeBetter Dec 2013 #132
I drink hot chocolate and wear onsies! OMG! I MEWD INSURANCE! Luminous Animal Dec 2013 #125
you are so transparent Pretzel_Warrior Dec 2013 #138
welcome to DU! Jesus Malverde Dec 2013 #38
thank you! FatBuddy Dec 2013 #43
That's pretty lame. The Velveteen Ocelot Dec 2013 #2
He's in a ONESIE! B2G Dec 2013 #3
What's wrong with wearing one piece pajamas in your own home? JaneyVee Dec 2013 #9
Yeah, cooler jammies would've been better... polichick Dec 2013 #16
Pretty sure it's the crazy wax job to his eyebrows thats freaking everyone out subconsciously. Jesus Malverde Dec 2013 #65
haven't you heard? FatBuddy Dec 2013 #75
Precisely! Luminous Animal Dec 2013 #119
And a nipple. Luminous Animal Dec 2013 #126
Maybe it's because ProSense Dec 2013 #4
NAILED IT. eom. Raine1967 Dec 2013 #122
I like it. Looks like Christmas Day. JaneyVee Dec 2013 #5
This is only being criticized by the right. politichew Dec 2013 #6
You 'hmmmm' all you like B2G Dec 2013 #8
I'll pass that along to my very liberal kids B2G Dec 2013 #15
This is not about masculinity, it's about adultness. Jesus Malverde Dec 2013 #81
It's more about people being petty than anything. nt politichew Dec 2013 #85
There is that, agreed...nt Jesus Malverde Dec 2013 #87
I think it is stupid and I am a democratic socialist. Luminous Animal Dec 2013 #120
Looks like a combo of Erkle and Harry Potter we can do it Dec 2013 #7
the right wing is having a field day with this and.... madrchsod Dec 2013 #12
Someone got paid to make that.... Jesus Malverde Dec 2013 #17
Young generation feeds off of irony and sarcasm Pretzel_Warrior Dec 2013 #18
How old are you? B2G Dec 2013 #23
My daughter laughed her ass off and thought they are genius Pretzel_Warrior Dec 2013 #31
Exactly. Next they check the website on the bottom. Next they get info. JaneyVee Dec 2013 #32
My kids are that demographic, too frazzled Dec 2013 #51
Accurate description of the half the Clio award winners of the past 35 years... LanternWaste Dec 2013 #64
Hash tag GET TALKING. Seems to be working, everyone s talking about it. JaneyVee Dec 2013 #22
Not in a good way. nt B2G Dec 2013 #25
Change the channel. JaneyVee Dec 2013 #28
But the point is raise visibility in consumer consciousness Pretzel_Warrior Dec 2013 #30
Miley Cyrus made a zillion dollars after her recent "bad" publicity. JoePhilly Dec 2013 #47
this one has to go further in some direction to be bad. Right now it's just kind of bland yurbud Dec 2013 #61
And how has she made a zillion dollars?? Jesus Malverde Dec 2013 #90
Sales oh her new album jumped after JoePhilly Dec 2013 #92
A visual for you Pretzel_Warrior Dec 2013 #26
OMG you have to see the page at the link... Featuring this gem... Jesus Malverde Dec 2013 #29
And this video proves my point Pretzel_Warrior Dec 2013 #33
that's very well done and will convince no one to buy health insurance yurbud Dec 2013 #48
The video is reminding parents to get talking with their kids. JaneyVee Dec 2013 #89
Young people usually aren't wearing long pajamas and drinking hot chocolate when they octoberlib Dec 2013 #34
How may of them just might be doing just this during the Skidmore Dec 2013 #67
Haha true. n/t whatchamacallit Dec 2013 #135
Got you talking about it ... #GetTalking JoePhilly Dec 2013 #35
well done yurbud Dec 2013 #37
Thread win. politichew Dec 2013 #40
why not do a campaign that includes health issues young people DO have: sports injuries, STDs... yurbud Dec 2013 #36
show a snowboarder with three casts and a neck brace & caption: he didn't think he needed insurance yurbud Dec 2013 #39
Or a skateboarder: "he didn't think he needed insurance until he tore chestnuts open on a yurbud Dec 2013 #42
Remember that girl you had sex with at the frat party whose name you can't remember? yurbud Dec 2013 #49
Agree...about all three of your suggestions. KoKo Dec 2013 #50
thanks. yurbud Dec 2013 #83
Show him right before the run saying ... JoePhilly Dec 2013 #45
I thought you were going to go FINAL DESTINATION with that: after the "..." yurbud Dec 2013 #56
lol JoePhilly Dec 2013 #58
FINAL DESTINATION would be a great meme for this: kids who saw it as teens are just now aging out yurbud Dec 2013 #59
you could even use clips from the movie then after the person is seemingly killed... yurbud Dec 2013 #66
great ideas! nt ecstatic Dec 2013 #80
or FatBuddy Dec 2013 #88
I'd simply show him at the top of the run... "The time to get health insurance is NOW" n/t winter is coming Dec 2013 #93
Tried that in Mn. Mnpaul Dec 2013 #105
they were trying too hard to be cutesy and state specific yurbud Dec 2013 #131
Hot chocolate is dangerous and he might poop his onside Luminous Animal Dec 2013 #123
The ACA Ads I've seen posted on DU have seemed KoKo Dec 2013 #41
I just showed this to my 24 year old son, dmr Dec 2013 #46
according to this thread, if the ad was well done, they would have laughed or been offended or had yurbud Dec 2013 #53
I showed it to my 23 year old daughter and she said Luminous Animal Dec 2013 #121
lots of time during the holidays to catch up with family members CreekDog Dec 2013 #52
They are using too much energy in Winter if they can sit around in PJs seveneyes Dec 2013 #55
By the way, Maybe you should take Gabby Giffords' photo off your profile CreekDog Dec 2013 #57
Dumb thread is dumb RandiFan1290 Dec 2013 #69
His parents should keep them on their plan until he is 26...nt Jesus Malverde Dec 2013 #71
Well you're talking about it - and so is the internet. So, it seems to be working. Drunken Irishman Dec 2013 #72
I don't think we can tell whether it's effective or not unless part of the group ecstatic Dec 2013 #77
lol. Is that guy an "emo"? quinnox Dec 2013 #79
he's "quirky" FatBuddy Dec 2013 #86
No, he's totally "scene"..... not grahamhgreen Dec 2013 #102
Are we sure that our side thought up this ad? winter is coming Dec 2013 #91
lol, I think we have a winner! quinnox Dec 2013 #94
They need to hire the Pope's flacks 1000words Dec 2013 #95
I think it's kind of spoofy. The RW & MSM had shit fits over DevonRex Dec 2013 #96
do you have a link to that Colorado ad? yurbud Dec 2013 #97
Here you go! DevonRex Dec 2013 #98
this must be deliberate Enrique Dec 2013 #99
How did you get my picture?! CJCRANE Dec 2013 #100
He needs a Pacifier to complete the cool image. nt Demo_Chris Dec 2013 #101
Maybe this was a package deal with the website development?? n/t winter is coming Dec 2013 #103
Absolutely not! This is what they should have used tularetom Dec 2013 #104
Yep, that's what I wanted at that age, to feel infantilized. Throd Dec 2013 #106
I see nothing wrong with it. Apparently the right-wing nuts do though. NYC Liberal Dec 2013 #107
No guns in the picture. Ikonoklast Dec 2013 #137
Wow! This can't be serious. They are trying to sell something and they madinmaryland Dec 2013 #109
Epic fail. Llewlladdwr Dec 2013 #110
LOL @ that guy in the picture LittleBlue Dec 2013 #113
This is not the only ad, OFA will launch several different ones for different audiences. NYC_SKP Dec 2013 #114
"doyougotinsurance.com" At least they're realistic and playing to current levels of intelligence. cherokeeprogressive Dec 2013 #115
Not as much diversity as I'd like to see on the ads, but here's the link: NYC_SKP Dec 2013 #116
Been there... and kind of shocked that my government would use such phraseology. cherokeeprogressive Dec 2013 #118
I agree... KoKo Dec 2013 #129
Thanks for the link...I hadn't seen all the ads in context. KoKo Dec 2013 #130
Two things: Skip Intro Dec 2013 #127
Smoke a pipe, and always be cautious and sensible! Zorra Dec 2013 #124
Reminds me of the guys on Big Bang Theory... TeeYiYi Dec 2013 #133
I've seen Leonard in his pajamas B2G Dec 2013 #134
What you perceive as a Onesie... TeeYiYi Dec 2013 #139
Love that show. I don't see it. RedCappedBandit Dec 2013 #136
 

FatBuddy

(376 posts)
14. but we aren't discussing any demographic in any ad around the world
Wed Dec 18, 2013, 01:32 PM
Dec 2013

we are discussing the specific ad the OP posted.

 

FatBuddy

(376 posts)
21. some of the "pandering" can be very clever and artful
Wed Dec 18, 2013, 01:53 PM
Dec 2013

that's the difference between good advertising and bad advertising.

the advert in the OP is an example of bad advertising.

 

FatBuddy

(376 posts)
44. working in terms of what?
Wed Dec 18, 2013, 02:11 PM
Dec 2013

being an example of bad advertising?

if that is what you are saying, then I concur.

 

LanternWaste

(37,748 posts)
62. The only relevant difference in advertising between good and bad is seen simply via the mechanism...
Wed Dec 18, 2013, 02:23 PM
Dec 2013

The only relevant difference in advertising between good and bad is seen simply via the mechanism of profit and revenue.

What one may think of any particular ad on a personal and individual level is wholly irrelevant to the collective perception.

 

FatBuddy

(376 posts)
63. your definition is too restrictive
Wed Dec 18, 2013, 02:25 PM
Dec 2013

if profit and revenue were the sole indicators of advertising quality, they wouldn't have industry awards like the Clio, etc.

there is a certain amount of creativity into making an effective ad artful, clever, or award winning.

CreekDog

(46,192 posts)
54. telling them it's important to have health insurance is pandering? enjoy your stay.
Wed Dec 18, 2013, 02:18 PM
Dec 2013

i went w/o health insurance, and lacked good insurance for a period of time.

if someone told me a way to get insurance or get better insurance and their advice was sound, i would have listened and been grateful.

that was in my 20s!

 

FatBuddy

(376 posts)
60. when I was in my 20s
Wed Dec 18, 2013, 02:22 PM
Dec 2013

the company I worked for provided insurance, they took like $20 bucks per pay period from check to pay for it.

i think you missed my point entirely.

Plus, it isn't very noble to deduce anything about my low post count except that I haven't posted a lot here.

I think it's bad form on your part.

rather than assume what you think I am saying, ask me what I am saying.

I wasn't speaking to the substance of the advert, merely its poor quality.

CreekDog

(46,192 posts)
70. it's not your low post count --it's the content of your post.
Wed Dec 18, 2013, 02:31 PM
Dec 2013

i didn't *miss* your point. i thought it was stupid.

don't badmouth encouraging people to sign up for health insurance, for many, health insurance that is heavily subsidized and lecture me on bad form.

the bad form is on your part.

and you've been here ONE MONTH (or has it been longer) are you really going to lecture people on how one is supposed to behave here?

 

FatBuddy

(376 posts)
73. you aren't being honest
Wed Dec 18, 2013, 02:33 PM
Dec 2013

i didn't badmouth anyone for signing up for health insurance. this is something you conjured up on your own.

i spoke merely to the poor quality of the advertisement.

your bullying is very bad form.

CreekDog

(46,192 posts)
74. your dishonesty continues --i represented your remark fairly --you lied about my remark
Wed Dec 18, 2013, 02:35 PM
Dec 2013

I said: don't badmouth encouraging people to sign up for health insurance


Reading is fundamental. Try it.

 

FatBuddy

(376 posts)
76. you are a bully and possibly dishonest
Wed Dec 18, 2013, 02:36 PM
Dec 2013

this is what I said: "they can't really believe young people are that stupid."


your words and accusations betray what some might consider a lack of character.

please note that i didn't say you lack character, it's possible you do have character, but your words raise the question.

CreekDog

(46,192 posts)
78. Oh please. You start this saying that young people are stupid if they listen to their parents...
Wed Dec 18, 2013, 02:40 PM
Dec 2013

...on this.

that doesn't make young people stupid.

remember the ad is directed at parents and older relatives of young people -NOT YOUNG PEOPLE THEMSELVES.

Genius, not.

 

FatBuddy

(376 posts)
82. I will just have to take you at face value, like everyone else
Wed Dec 18, 2013, 02:43 PM
Dec 2013

sometimes it's too easy to make snap judgments: I realized I don't even know who you are.

I will just use the bit of advice my 6 year old niece blurted out at Thanksgiving: "It's just easier to love people!"

I did have to add your moniker to my excel spreadsheet, however.

(joking).

Happy Holidays!

madinmaryland

(64,934 posts)
108. Pandering NO. Condescending YES. Makes all 20 something's look like lazy bums sipping latte's
Wed Dec 18, 2013, 10:04 PM
Dec 2013

while living at home with their parents.

REALLY FUCKING BAD image.

CreekDog

(46,192 posts)
111. no it doesn't.
Wed Dec 18, 2013, 11:39 PM
Dec 2013

it's supposed to look like a kid home from college or home from being away and visiting and having hot chocolate while visiting the family.

remember the ad is aimed at the parents and older relatives --not the young people themselves!

sheesh.

 

cherokeeprogressive

(24,853 posts)
117. LOL! Did you even see the SHADOW of that 747, much less hear it when it went over your head?
Thu Dec 19, 2013, 12:48 AM
Dec 2013

"Wear pajamas." Geek in a onesie (I wonder if it has a button-up flap in the back?).

"Drink hot chocolate." Geek with cup of hot chocolate.

I don't see any parents or older relatives in that ad, do you? Any parents in pajamas? Any parents with hot chocolate?

Not sheesh... WHOOSH.

WorseBeforeBetter

(11,441 posts)
132. To me, Pajama Boy looks educated and gainfully employed, with substantial disposable income.
Thu Dec 19, 2013, 04:03 PM
Dec 2013

Maybe it's the nerd glasses. Or the watch. Perhaps Hugo Boss for a cool $235.00? The lights casually strung up in the background look more "apartment" than Mom and Dad's. It *ain't* Swiss Miss he's drinking, either, but a little something he picked up at Dean & Deluca. All while sitting on what looks like a very expensive leather sofa. Nothing about that guy screams "needs health insurance." He comes across as someone who might be employed by a Google, with GENEROUS benefits available to him.

Either way, dumb choice for an image. Yes, people are talking, but not about the benefits of the ACA...

 

JaneyVee

(19,877 posts)
9. What's wrong with wearing one piece pajamas in your own home?
Wed Dec 18, 2013, 01:28 PM
Dec 2013

Conservatives wore tea bags on their heads in public.

polichick

(37,152 posts)
16. Yeah, cooler jammies would've been better...
Wed Dec 18, 2013, 01:43 PM
Dec 2013

Seriously. Maybe bottoms with a t-shirt.

I know some millennials who love to hang out in their jammies after work and on weekends.

Jesus Malverde

(10,274 posts)
65. Pretty sure it's the crazy wax job to his eyebrows thats freaking everyone out subconsciously.
Wed Dec 18, 2013, 02:26 PM
Dec 2013

The onesie and cocoa just push it over the top.

Missing 1 teddy bear!

ProSense

(116,464 posts)
4. Maybe it's because
Wed Dec 18, 2013, 01:24 PM
Dec 2013

"Why can't they get decent marketing people engaged?? "

...if they did, instead of complaining about this: http://www.democraticunderground.com/10024192646

...people would be complaining about the amount of money being spent on "decent marketing people." Oh noes, Obama spending premiums on "marketing."

 

politichew

(230 posts)
6. This is only being criticized by the right.
Wed Dec 18, 2013, 01:24 PM
Dec 2013

Because the man in the ad doesn't fit their view of masculinity.

I'll add this thread to my long list of 'Thing that make me go hmmm.'

 

B2G

(9,766 posts)
8. You 'hmmmm' all you like
Wed Dec 18, 2013, 01:27 PM
Dec 2013

My kids are 20 & 23 and they laughed themselves silly.

This is not the image we need. Add all of those ridiculous Colorado ads in and it's embarassing.

Jesus Malverde

(10,274 posts)
81. This is not about masculinity, it's about adultness.
Wed Dec 18, 2013, 02:42 PM
Dec 2013

A grown woman, dressed like a little girl, would not go over well either.

There is nothing un-masculine about the picture. The onsie and cocoa are societal totems for children.

madrchsod

(58,162 posts)
12. the right wing is having a field day with this and....
Wed Dec 18, 2013, 01:31 PM
Dec 2013

it`s not pretty. who thought this was going to fly without being shot at?

 

B2G

(9,766 posts)
23. How old are you?
Wed Dec 18, 2013, 01:54 PM
Dec 2013

My kids, the demographic they're targeting, think it's ridiculous.

It's anything but perfect.

 

Pretzel_Warrior

(8,361 posts)
31. My daughter laughed her ass off and thought they are genius
Wed Dec 18, 2013, 02:00 PM
Dec 2013

Kind of like many other "it's so bad it is good" marketing campaigns being used on young people these days.

frazzled

(18,402 posts)
51. My kids are that demographic, too
Wed Dec 18, 2013, 02:16 PM
Dec 2013

I can't totally speak for them, but I think they'd think it's sort of hipster-sardonic cool. Winky wink.

PS: My son (soon to be 29) just got a policy on the ACA website, and is very happy to have it. He found himself in the odd position of having just completed his Ph.D. and not yet secured the job he wants. I'm not sure he would even have been able to buy a decent private policy before the ACA, because even though young and relatively healthy, he too probably would have been considered to have a pre-existing condition. He also said it was easy to do (but acknowledged it was probably because he decided not to go for the subsidy; he had saved up enough money over the past four years to be able to afford it, at least for a while, and didn't want to have to pay back the subsidy; said if he's still underemployed at the end of the year, he can get the subsidy retroactively on his taxes.)

 

LanternWaste

(37,748 posts)
64. Accurate description of the half the Clio award winners of the past 35 years...
Wed Dec 18, 2013, 02:25 PM
Dec 2013

It's anything but perfect..."

Accurate description of the half the Clio award winners of the past 35 years...

 

Pretzel_Warrior

(8,361 posts)
30. But the point is raise visibility in consumer consciousness
Wed Dec 18, 2013, 01:57 PM
Dec 2013

Just another round of reminding young people about it. By the way, many young people get tax refunds each year so they are in the biggest position to have penalty taken out of their taxes.

octoberlib

(14,971 posts)
34. Young people usually aren't wearing long pajamas and drinking hot chocolate when they
Wed Dec 18, 2013, 02:04 PM
Dec 2013

get together. I guess they can't really say have a beer or smoke a blunt and talk about health insurance.

Skidmore

(37,364 posts)
67. How may of them just might be doing just this during the
Wed Dec 18, 2013, 02:28 PM
Dec 2013

holidays while visiting parents who just may be adding them to a policy or helping out with costs. Sometimes DU is just a little too cool and snarky. Perhaps there should be a little twerking added to make this more palatable for some. It is an ad from the President's political organization. I wouldn't be expecting a Super Bowl type ad.

yurbud

(39,405 posts)
36. why not do a campaign that includes health issues young people DO have: sports injuries, STDs...
Wed Dec 18, 2013, 02:08 PM
Dec 2013

PREGNANCY...it aint rocket science.

yurbud

(39,405 posts)
39. show a snowboarder with three casts and a neck brace & caption: he didn't think he needed insurance
Wed Dec 18, 2013, 02:09 PM
Dec 2013

yurbud

(39,405 posts)
42. Or a skateboarder: "he didn't think he needed insurance until he tore chestnuts open on a
Wed Dec 18, 2013, 02:11 PM
Dec 2013

fire hydrant."

and so on.

yurbud

(39,405 posts)
49. Remember that girl you had sex with at the frat party whose name you can't remember?
Wed Dec 18, 2013, 02:16 PM
Dec 2013

that's why you need health insurance.

KoKo

(84,711 posts)
50. Agree...about all three of your suggestions.
Wed Dec 18, 2013, 02:16 PM
Dec 2013

But, maybe the only ones we've seen are ones posted here on DU that seem so off the message.

Anyway...Good Points about ads that would seem to work better if young people are the target.

JoePhilly

(27,787 posts)
45. Show him right before the run saying ...
Wed Dec 18, 2013, 02:12 PM
Dec 2013

To the camera (friend's iphone camera)... "Insurance, I'm so awesome that I don't need no insurance" ...

Show him head down the slope ... fade out .... then fade back in to him in the hospital.

Snowboarder: "Did I win?"

Doctor: "Yea, you won this bill for $25,000"

Hands the guy the invoice and walks out.

Friend shows him the video on the phone both guys cringe ... repeatedly.

yurbud

(39,405 posts)
56. I thought you were going to go FINAL DESTINATION with that: after the "..."
Wed Dec 18, 2013, 02:20 PM
Dec 2013

he steps on the curb and gets hit by a bus (but lives).

yurbud

(39,405 posts)
59. FINAL DESTINATION would be a great meme for this: kids who saw it as teens are just now aging out
Wed Dec 18, 2013, 02:20 PM
Dec 2013

of their parents insurance.

yurbud

(39,405 posts)
66. you could even use clips from the movie then after the person is seemingly killed...
Wed Dec 18, 2013, 02:27 PM
Dec 2013

cut in someone looking down, and saying, "Nope, he's still alive. I hope he's got health insurance."

 

FatBuddy

(376 posts)
88. or
Wed Dec 18, 2013, 02:52 PM
Dec 2013

"The small town I'm from doesn't have much opportunity, that's why enlisted. But I never expected a roadside IED would take away both my legs. The VA doesn't give me the support I need, that's why I need insurance!"

Mnpaul

(3,655 posts)
105. Tried that in Mn.
Wed Dec 18, 2013, 09:43 PM
Dec 2013

and it is beyond stupid. What a wasted opportunity. The person in charge (a former United Health lackey)resigned today.



Luminous Animal

(27,310 posts)
123. Hot chocolate is dangerous and he might poop his onside
Thu Dec 19, 2013, 01:06 AM
Dec 2013

before he can get the flap down and develop a rash.

KoKo

(84,711 posts)
41. The ACA Ads I've seen posted on DU have seemed
Wed Dec 18, 2013, 02:10 PM
Dec 2013

negative stereotypes of those who should be signing up. I think the one above is really bizarre.

Granted I've only seen the ones posted here on DU that I thought were stereotypical..but, I would think more diversity would be a better way to advertise ACA.

dmr

(28,385 posts)
46. I just showed this to my 24 year old son,
Wed Dec 18, 2013, 02:13 PM
Dec 2013

his wife & a couple of their friends.

Their reaction was: "So?"

I pointed out the jammies.

"So. He looks comfortable & warm."

Son says someone somewhere always has something to complain about.

It's probably one of a series of ads. No big deal.

yurbud

(39,405 posts)
53. according to this thread, if the ad was well done, they would have laughed or been offended or had
Wed Dec 18, 2013, 02:18 PM
Dec 2013

some reaction that showed the ad struck a nerve and stuck with them.

Just being inoffensive is not exactly a sign of effectiveness.

Luminous Animal

(27,310 posts)
121. I showed it to my 23 year old daughter and she said
Thu Dec 19, 2013, 01:03 AM
Dec 2013

that momma's boy needs to get out of the basement.

CreekDog

(46,192 posts)
52. lots of time during the holidays to catch up with family members
Wed Dec 18, 2013, 02:17 PM
Dec 2013

and yes, if they don't have health insurance, to remind them that this is an opportunity.

everyone knows the holidays are an opportunity for nagging, why not on this topic?

 

seveneyes

(4,631 posts)
55. They are using too much energy in Winter if they can sit around in PJs
Wed Dec 18, 2013, 02:19 PM
Dec 2013

They would have to keep the heat above 60F to keep from shivering in pajamas.

CreekDog

(46,192 posts)
57. By the way, Maybe you should take Gabby Giffords' photo off your profile
Wed Dec 18, 2013, 02:20 PM
Dec 2013

I'm sure she disagrees that talking to one's younger relatives about health insurance is an unserious idea.

ecstatic

(32,834 posts)
77. I don't think we can tell whether it's effective or not unless part of the group
Wed Dec 18, 2013, 02:37 PM
Dec 2013

Last edited Wed Dec 18, 2013, 03:25 PM - Edit history (1)

that's being targeted. Frankly,I don't get a lot of the humor and behavior of the so called millennials. Maybe I'll get my brother's opinion, but he just turned 27 and he took the initiative to get an individual policy years ago, long before I did (of course, back then it was a lot cheaper for young men).

update: I texted the pic to my brother and I was stunned by his response, and not in a good way. Basically, he doesn't like the ad and said that the guy in the ad looks gay. I wonder if homophobia is what's behind the negative response some people are having. The thought never crossed my mind, but perhaps there's also a gender difference in the way it's being received.

winter is coming

(11,785 posts)
91. Are we sure that our side thought up this ad?
Wed Dec 18, 2013, 02:57 PM
Dec 2013

'Cause the message I'm getting is, "health insurance is for nerdy losers".

DevonRex

(22,541 posts)
96. I think it's kind of spoofy. The RW & MSM had shit fits over
Wed Dec 18, 2013, 04:09 PM
Dec 2013

Colorado's pretty funny, and spoofy, depiction of college kids' behavior in their health care ads. So OFA is going the totally opposite way. DUH.

Enrique

(27,461 posts)
99. this must be deliberate
Wed Dec 18, 2013, 09:11 PM
Dec 2013

they picked the guy and the outfit specifically to get the reaction they got from the right wing. There is no one, especially an ad person, to whom that reaction would be 100% predictable.

CJCRANE

(18,184 posts)
100. How did you get my picture?!
Wed Dec 18, 2013, 09:20 PM
Dec 2013


Can't you people leave me alone! I was just trying to relax in my DU downtime.

NYC Liberal

(20,141 posts)
107. I see nothing wrong with it. Apparently the right-wing nuts do though.
Wed Dec 18, 2013, 09:50 PM
Dec 2013

What specifically, I have no idea.

Ikonoklast

(23,973 posts)
137. No guns in the picture.
Thu Dec 19, 2013, 05:25 PM
Dec 2013

Keep everything the same but put a .308 semi-automatic rifle in that kid's hands, and they'd all be saying. "That there's a Real Red-Blooded Murican'."

madinmaryland

(64,934 posts)
109. Wow! This can't be serious. They are trying to sell something and they
Wed Dec 18, 2013, 10:07 PM
Dec 2013

show a picture of a kid in pajamas hanging out drinking lattes while living at home with his parents. It just is not a good image.

Llewlladdwr

(2,165 posts)
110. Epic fail.
Wed Dec 18, 2013, 11:03 PM
Dec 2013

A successful ad gets you talking about the subject of the ad, in this case health insurance.

An unsuccessful ad gets you talking about the ad, not its subject. This ad does that.

 

NYC_SKP

(68,644 posts)
114. This is not the only ad, OFA will launch several different ones for different audiences.
Thu Dec 19, 2013, 12:20 AM
Dec 2013

Some will be funny!

 

cherokeeprogressive

(24,853 posts)
115. "doyougotinsurance.com" At least they're realistic and playing to current levels of intelligence.
Thu Dec 19, 2013, 12:42 AM
Dec 2013

The THREE WHITE GUYS in the ad? Why, they're probably a semester away from their Poli-Sci degrees at Harvard, Yale, or some other Ivy League institute of higher partying, and on their way to being our next generation of leaders... sons of Congresscritters and Senators no doubt, who can continue partying right up until they decide to run for that first office...

Is this an ad for Health Insurance, or an ad for Toby Keith, or both? DON'T TAP INTO YOUR BEER MONEY FOR INSURANCE! WE GOT IT COVERED! Plenty of money for beer and red Solo Cups! Party on Biff! Party on Beau! Party on Kevin!

Now red solo cup is the best receptacle
From barbecues, tailgates, fairs and festivals
And you sir do not have a pair of testicles
If you prefer drinkin' from glass

Hey red solo cup is cheap and disposable
In fourteen years they are decomposable
And unlike my home they are not foreclosable
Freddie Mac can kiss my ass, woo!

Red solo cup, I fill you up
Let's have a party, let's have a party
I love you red solo cup, I lift you up,
Proceed to party, proceed to party

Now I really love how you're easy to stack
But I really hate how you're easy to crack
Cause when beer runs down, in front of my back
Well, that, my friends, is quite yucky

But I have to admit that the ladies get smitten
Admirin' at how sharply my first name is written
On you with a Sharpie when I get to hittin'
On them, to help me get lucky

Red solo cup, I fill you up
Let's have a party, let's have a party
I love you red solo cup, I lift you up,
Proceed to party, proceed to party

Now I've seen you in blue and I've seen you in yellow
But only you red will do for this fellow
Cause you are the Abbott into my Costello
And you are the Fruit to my Loom

Red solo cup, you're more than just plastic
More than amazing, you're more than fantastic
And believe me that I'm not the least bit sarcastic
When I look at you and say:
"Red solo cup, you're not just a cup (No, no, God no)
You're my friend, yea (Lifelong)
Thank you for being my friend"

Red solo cup, I fill you up
Let's have a party, let's have a party
I love you red solo cup, I lift you up,
Proceed to party, proceed to party

 

cherokeeprogressive

(24,853 posts)
118. Been there... and kind of shocked that my government would use such phraseology.
Thu Dec 19, 2013, 12:51 AM
Dec 2013

I had to see if it was a real url, and was saddened to find out it was. Just another indication of how far we've sunk as a society. Imagine how our leaders will be talking 50 years from now... if this is how their own government talks to our young people today.

Glad I won't be around to see it.

KoKo

(84,711 posts)
129. I agree...
Thu Dec 19, 2013, 12:46 PM
Dec 2013
That ad is as bad as the guy in his pj's, and the couple getting ready to "get it on" glad that the girl has birth control coverage.

Very much stereotypes of middle class or wealthy kids. And, yet the wealthy kids can stay on parents insurance until 26 years old. These adds (that I've seen posted on DU) are young adults who look middle class or wealthy. Where are the poor and desparate. Why are they all white kids with hip names?

KoKo

(84,711 posts)
130. Thanks for the link...I hadn't seen all the ads in context.
Thu Dec 19, 2013, 01:46 PM
Dec 2013

It didn't improve my opinion, though of the lack of diversity and the emphasis on what look like middle or upper class kids. Only one black family? Where are the people who live in mobile homes or in rural areas who don't look so cool as these people do. And the pregnant woman captioned "about to pop" reminded me of HuffPost and Yahoo side stories blaring "Kim Kardashian Ready to POP."

But, then I sound like a curmudgeon wagging my finger and not able to get "Hip Humor." Perhaps its a "generation" thingy.

Skip Intro

(19,768 posts)
127. Two things:
Thu Dec 19, 2013, 01:17 AM
Dec 2013

First, these ads, as with all ads from the Obama sphere, are meticulously calibrated to target specific audiences, and race is one important factor in those calibrations. That one ad features young white men is no accident. The ad in the OP is not an accident. There are clear target demographics here. And some pretty bad ads all around, imho.

Not even to mention how unsavory it is to try to inject politics into the biggest holiday season of the year. Can't we take a break? Can't we just be done with politics for a couple of weeks and focus on our families? Does everything have to be about Obama?

The other thing is, Red Solo Cup is a hell of a good party song!


TeeYiYi

(8,028 posts)
133. Reminds me of the guys on Big Bang Theory...
Thu Dec 19, 2013, 04:19 PM
Dec 2013

It's a pretty popular show and a legitimate demographic target. I don't see the problem.



TYY

TeeYiYi

(8,028 posts)
139. What you perceive as a Onesie...
Thu Dec 19, 2013, 06:53 PM
Dec 2013

... I see as cozy flannel pajamas in the wintertime.

My grandma made flannel pajamas for me, every Christmas, almost until the year she died at 93. She made them for all of her grandkids and they wore them. Some of them had feet in them. (I can't tell if the PJs in the ad have feet or not.)

The kid in the ad doesn't look like he's getting cheeto dust on his parent's old Dell computer keyboard in the basement. Rather, he looks like he's on winter break from college; fashion conscious with contemporary hairstyle and glasses, relaxing on a leather couch.

Different frame of reference, I guess.

TYY

RedCappedBandit

(5,514 posts)
136. Love that show. I don't see it.
Thu Dec 19, 2013, 05:19 PM
Dec 2013

Ad seems to be infantilizing 20 something American males. Pretty annoying, as a 20 something American male. A very nerdy one, at that.

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