Mike Jeffries, Abercrombie CEO, Now Bans The Color Black

[The Straight Story]

Mike Jeffries, Abercrombie CEO, has now banned the color black from being sold in stores and from being worn by employees.

Business Insider reported that the retailer confirmed that it doesn’t sell black clothing and that management also discourages corporate employees at its Columbus, Ohio headquarters from wearing the popular color at work.

One employee, who wished to remain anonymous, said that “Management will tell people that Mike hates the color, and so we’re not supposed to wear it to work. It even applies to coats in the winter.”

Abercrombie provided Business Insider a statement on why it doesn’t care for the color black:

”Abercrombie & Fitch does not sell black clothing and discourages wearing it at our home office and in our stores, because we are a casual lifestyle brand and feel black clothing is formal. We have nothing against black clothing and feel it is perfectly appropriate for things like tuxedos.”

...

“In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”

http://www.inquisitr.com/840736/mike-jeffries-abercrombie-ceo-now-bans-the-color-black/

[Ilsa]

1. Fuck that shit. Jeffries can go

blow himself.

[Maximumnegro]

13. I get the feeling he does that

often. Like in a Liberace making Matt Damon look like him and then screwing him kind of way. Jefferies is a nutjob. Seriously, as in he's probablly had a nutjob, complete with bleached pubes and dimples.

[R. Daneel Olivaw]

2. "We go after the attractive all-American kid with a great attitude and a lot of friends."

This guy is a stump.

[marble falls]

3. What an ass. I hope he continues to pull even more stupid "ideas" from his posterior.

[bluedigger]

4. Technically, black isn't even a color.

It must be embarrassing working for a fashion CEO that doesn't know that.

[Gravitycollapse]

11. Technically, black is most certainly a color.

[bluedigger]

12. You would be wrong.

"In the visible spectrum, white reflects light and is a presence of all colors, but black absorbs light and is an absence of color."
http://en.wikipedia.org/wiki/Black

And my selective extract from wiki proves it.

[Maximumnegro]

14. Well you can't expect someone

to issue a memo banning the 'absence of color'. That just sounds racist.

Hmmmmm.......

[Gravitycollapse]

16. Black is a color pigment.

What you are referring to is but one perspective of the very loosely defined term "color."

If we were talking about anything but color pigment, I would even be inclined to agree with you. But, in the instance of this story especially, black is a color.

[bluedigger]

19. You don't think I really want to argue about this, do you?

Because, once again, you would be wrong.

[jmowreader]

22. I have four thousand gallons of that in a tank right now

Today a nice man in a Flint Ink tanker truck filled up my not-technically-a-color tank. This happens three times a year.

You know that old saw about not arguing with a man who buys his ink by the barrel? If he's actually getting it in barrels he's not printing enough to worry about.

[NightWatcher]

5. Might this guy be....I don't know...nuts?

(No offense to those here that are suffering from some form of nuttiness)

He has a color that freaks him out??? I hope he uses the safety scissors with his construction paper.

[Maximumnegro]

15. He IS nuts. Google him.

He's a bona fide weirdo.

[Marie Marie]

6. Hey Jerkfries -

Ever notice how those who "don't belong, can't belong" go on to do some pretty great things? Things way more important than selling clothes to over privileged cool kids who peak in their late teens - early twenties. Saw an earlier post on Tesla - gee, do you think he would have been Abercrombie material? Fortunately for all of us, this man had more important things on his mind than whether or not you would think that he "belonged".

[TheMightyFavog]

7. He reminds me of the god Nuggan in Pratchett's Monstrous Regiment.

What's next on his list of abominations? Chocolate? The color blue? Babies?

[JI7]

8. is he the one with the fucked up face ?

one he actually paid a lot of money for

[Gravitycollapse]

9. This guy is fucking insane.

[Pretzel_Warrior]

10. so no EMOs wearing our clothes, GOT IT?

[olddots]

17. this is the store you see in malls with no window displays

you walk into a kind of club that discourages outsiders who don't know the brand . I've only seen two Abercrombie stores but they both had this odd secret kind of set up .
They want a brand and to publicize that the place is for "special " people in the distant past Abercrombie & Fitch was the place that rich wasp conservative guys bought their hunting jackets they wore to the country club -this bullshit comes as no surprise .

[u4ic]

20. u4ic bans Abercrombie & Fitch CEO Mike

"I never got over high school rejection and had to get rich and create a store for the kool kids that would never hang out with me otherwise" Jeffries.

[Rstrstx]

21. He probably wanted to say something else, but the PR guys wouldn't allow it

The original version probably went something like this (PR suggested the changes in parentheses):

”Abercrombie & Fitch does not sell to blacks (err, "black clothing&quot and discourages seeing (apologies "wearing&quot them at our home office and in our stores....We have nothing against blacks (again, we meant clothing) and feel they are perfectly appropriate serving us in tuxedos (oops, we just meant to say "things like tuxedos”). He then tried to change those to what he thought would be the less controversial phrase "people with black hair" but PR must have swatted that down too.

“In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong , and they can’t belong. Are we exclusionary? Absolutely.”

Ummmm, oh, ok, I see they didn't even bother redacting the last paragraph at all. Oops.

Honestly I thought the article was a hoax and researched it. Yikes, I just pulled his pic and he looks like Jocelyn Wildenstein's brother.

[jmowreader]

23. Translation: sk8punx fuck off

If you're not totally beautiful and your hair, nails & makeup aren't perfect, he doesn't want your money.

Question: where do the people who are totally beautiful, whose hair, nails & makeup are perfect, but who don't consider fashion to be walking around in clothes with the name of a store printed on them, shop?