The Trump Brand: How much is it worth?
He has put the Trump Brand on several businesses that failed, including Trump University, Trump Airlines, Trump Network, Trump Magazine, Trump Vodka, Trump Steaks, and the New Jersey Generals, just to name a few. Beware when he talks about how much value the Trump Brand adds to his businesses.
He also filed bankruptcy for the Trump Casinos and Resorts, the Trump Plaza Hotel, and the huge casino, the Trump Taj Mahal. Many questioned how he could go bankrupt with a casino, where the house always wins?
One of his recent arguments in court was that he undervalued the Trump brand on his properties in New York and his Mar-a-Lago home and resort. Judging from his past failures, that may be a difficult argument for him to make with a straight face.
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