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(605 posts)
Tue Nov 21, 2023, 06:30 PM Nov 2023

Facebook approved Israeli ad calling assassination

After the ad was discovered, digital rights advocates ran an experiment testing the limits of Facebook’s machine-learning moderation.


A series of advertisements dehumanizing and calling for violence against Palestinians, intended to test Facebook’s content moderation standards, were all approved by the social network, according to materials shared with The Intercept.

The submitted ads, in both Hebrew and Arabic, included flagrant violations of policies for Facebook and its parent company Meta. Some contained violent content directly calling for the murder of Palestinian civilians, like ads demanding a “holocaust for the Palestinians” and to wipe out “Gazan women and children and the elderly.” Other posts, like those describing kids from Gaza as “future terrorists” and a reference to “Arab pigs,” contained dehumanizing language.

“The approval of these ads is just the latest in a series of Meta’s failures towards the Palestinian people,” Nadim Nashif, founder of the Palestinian social media research and advocacy group 7amleh, which submitted the test ads, told The Intercept. “Throughout this crisis, we have seen a continued pattern of Meta’s clear bias and discrimination against Palestinians.”

7amleh’s idea to test Facebook’s machine-learning censorship apparatus arose last month, when Nashif discovered an ad on his Facebook feed explicitly calling for the assassination of American activist Paul Larudee, a co-founder of the Free Gaza Movement. Facebook’s automatic translation of the text ad read: “It’s time to assassinate Paul Larudi [sic], the anti-Semitic and ‘human rights’ terrorist from the United States.” Nashif reported the ad to Facebook, and it was taken down.
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Facebook approved Israeli ad calling assassination (Original Post) RainWalker Nov 2023 OP
Just to be clear, this was a test of Meta by pro-Palestinian social media mymomwasright Nov 2023 #1
Facebook has also refused to take down antisemitic posts DavidDvorkin Nov 2023 #2
Or they don't give a fuck either way. marble falls Nov 2023 #3
If Your Answer Is "B"... ProfessorGAC Nov 2023 #4
Exactamundo. These boards are commercial enterprises that want numbers, they are not a social service that wants ... marble falls Nov 2023 #5
Yes. orthoclad Nov 2023 #6


(19,469 posts)
2. Facebook has also refused to take down antisemitic posts
Tue Nov 21, 2023, 07:32 PM
Nov 2023

So it's not that it's anti-Palestinian. It could just be that its software is crappy.


(64,877 posts)
4. If Your Answer Is "B"...
Tue Nov 21, 2023, 08:00 PM
Nov 2023

...I'm choosing "B".
They just don't care. They develop a bot for content moderation to pretend their taking it seriously. That tye bot is ineffective is irrelevant to them.

marble falls

(57,014 posts)
5. Exactamundo. These boards are commercial enterprises that want numbers, they are not a social service that wants ...
Tue Nov 21, 2023, 08:18 PM
Nov 2023

... to provide the public service of being a clearing house for truth or fact. They do not want to enforce rules, they just want to keep the peace just enough to keep it from interfering with the income stream and not bring in any authorities.

Argument and hair-pulls and controversy usually increase their active audience numbers.


(2,910 posts)
6. Yes.
Tue Nov 21, 2023, 08:45 PM
Nov 2023

Zuckbook can be as precise as it wants to, like when they helped throw the electoral college to Trump through micro-targeted ads in collaboration with Cambridge Analytica, but unless it suits zuck's political preferences, they don't care enough to bother.

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