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NBCU ad chief Linda Yaccarino in talks to lead Twitter
AxiosLinda Yaccarino, NBCUniversal's veteran advertising sales leader, is in talks to become Twitter's CEO, a source familiar with the conversations tells Axios.
Why it matters: Yaccarino is considered one of the most formidable advertising sales leaders in the industry, and she would bring a level of professionalism and experience to Twitter's ad sales efforts that the company has lost since Musk took ownership.
Be smart: Musk has long preferred to focus on product and technology over marketing and client services. But with advertisers fleeing Twitter, he needs someone who's willing to take that responsibility off his hands.
Earlier on Thursday, Musk said that he had already picked a new CEO and that "she" would be starting in roughly six weeks.
Why it matters: Yaccarino is considered one of the most formidable advertising sales leaders in the industry, and she would bring a level of professionalism and experience to Twitter's ad sales efforts that the company has lost since Musk took ownership.
Be smart: Musk has long preferred to focus on product and technology over marketing and client services. But with advertisers fleeing Twitter, he needs someone who's willing to take that responsibility off his hands.
Earlier on Thursday, Musk said that he had already picked a new CEO and that "she" would be starting in roughly six weeks.
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