Hope other Dems interested in better messaging
will take time to watch this Politics Girl podcast. Leigh McGowan interviews Billy Ray, an award winning screenwriter, director, and now an adviser of Democratic leaders in Washington D.C.
I started over and am now combing through it taking notes. Lots of fascinating insights that explain a lot of what I'd previously found puzzling.
A few tidbits:
Conservatives share a common value, a fear of chaos, long associating it with liberals. Now the case can be made easily and truthfully that the Radical Right is bringing chaos. Independent swing voters who lean right and other conservatives will vote for the party they associate with calm, steady governing.
Freedom is the number one value of all Americans, and is 22 points higher than justice is. Dems rarely run on freedom, but it's a powerful opportunity. (And it's been used effectively against us too with the gun issue, COVID vaccines, and masks. But understanding is power.)