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Levi's to Use AI-Generated Models to 'Increase Diversity'
Tweet about this with a reply I agree with, then the link to the magazine article and an excerpt:
Link to tweet
https://petapixel.com/2023/03/24/levis-to-use-ai-generated-models-to-increase-diversity/
Fashion brand Levi Strauss & Co has announced a partnership with digital fashion studio Lalaland.ai to make custom artificial intelligence (AI) generated avatars in what it says will increase diversity among its models.
San Francisco-based Levi Strauss & Co — often shortened to just Levi’s — is perhaps best known for its wide range of blue jeans. Founded in 1853, the company says it is one of the world’s largest brand-name apparel companies and is a global leader in jeanswear. It has chosen to partner with Lalaland.ai in order to use its advanced AI to create a wider range of avatars to model its clothes.
Lalaland.ai was founded in 2019 in Amsterdam and says it uses “advanced artificial intelligence” to give fashion brands and retailers the ability to create hyper-realistic models of every body type, age, size, and skin tone. It isn’t the only company in the AI-generated model game either. Earlier this month, Deep Agency launched what it describes as a photo studio without cameras, people, or a physical location.
Levi Strauss says that it generally has one model for each of its products, but understands that buyers might want to shop for clothes with models that look more like them.
-snip-
San Francisco-based Levi Strauss & Co — often shortened to just Levi’s — is perhaps best known for its wide range of blue jeans. Founded in 1853, the company says it is one of the world’s largest brand-name apparel companies and is a global leader in jeanswear. It has chosen to partner with Lalaland.ai in order to use its advanced AI to create a wider range of avatars to model its clothes.
Lalaland.ai was founded in 2019 in Amsterdam and says it uses “advanced artificial intelligence” to give fashion brands and retailers the ability to create hyper-realistic models of every body type, age, size, and skin tone. It isn’t the only company in the AI-generated model game either. Earlier this month, Deep Agency launched what it describes as a photo studio without cameras, people, or a physical location.
Levi Strauss says that it generally has one model for each of its products, but understands that buyers might want to shop for clothes with models that look more like them.
-snip-
Link to Lalaland.ai, where you can create a model in minutes: https://lalaland.ai/
14 replies
= new reply since forum marked as read
= new reply since forum marked as read
... I think body type differences will be helpful. Some of my female friends say, "That's nice, but how will it look on me?" I don't think a lot of people without model-type bodies look for work as models.
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