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Biden campaign highlights historic nature of Harris nomination in new ads ahead of VP debate
Joe Biden's presidential campaign on Tuesday released a set of nationwide ads featuring only California Sen. Kamala Harris, the Democratic ticket's vice-presidential candidate, ahead of her face off with Vice President Mike Pence at the debate in Salt Lake City.
It's her second solo rollout of nationwide paid ads on the Biden-Harris campaign, and will air on television, radio and digital and highlights the historic nature of her nomination as the first Black and South Asian woman on a major party's presidential ticket.
The ads, viewed first by CNN, are aimed at engaging Black voters -- particularly in battleground states -- in an effort to elevate participation in the campaign. And they're part of the ticket's weekly seven-figure investment in outreach in battleground states in an effort to provide additional "information and messaging" around the vice presidential debate about Harris' candidacy, according to a campaign aide.
The ads will be released nationwide with an emphasis on Pennsylvania, Ohio, Michigan and Georgia, among other states, the aide said.
More here --> https://www.cnn.com/2020/10/06/politics/kamala-harris-solo-ad-rollout/index.html
It's her second solo rollout of nationwide paid ads on the Biden-Harris campaign, and will air on television, radio and digital and highlights the historic nature of her nomination as the first Black and South Asian woman on a major party's presidential ticket.
The ads, viewed first by CNN, are aimed at engaging Black voters -- particularly in battleground states -- in an effort to elevate participation in the campaign. And they're part of the ticket's weekly seven-figure investment in outreach in battleground states in an effort to provide additional "information and messaging" around the vice presidential debate about Harris' candidacy, according to a campaign aide.
The ads will be released nationwide with an emphasis on Pennsylvania, Ohio, Michigan and Georgia, among other states, the aide said.
More here --> https://www.cnn.com/2020/10/06/politics/kamala-harris-solo-ad-rollout/index.html
"Mirrors"
One 30-second spot, called "Mirrors," is a nod to the barrier breaking nature of Harris' nomination as the first Black and South Asian woman on a major party's presidential ticket. It shows an elementary school aged Black girl watching footage of Harris' selection on her couch with a female narrator calling it a "historic decision."
"On the Ballot"
In another 30-second ad titled "On the Ballot," shows Harris describing the flagship "Build Back Better" plan amongst footage of her interacting with voters while wearing a mask on the campaign trail.
"Intergenerational"
And the third and longest spot, called "Intergenerational," does not feature Harris but a Black mother describing her families fight for civil rights alongside her daughter and holding her toddler-aged granddaughter. Alveta, the mother, describes seeing a burning cross on her front lawn as a young girl and thinking "there's a big candle in the yard," too young to understand its symbolism and the hate, she says.
