HomeLatest ThreadsGreatest ThreadsForums & GroupsMy SubscriptionsMy Posts
DU Home » Latest Threads » Forums & Groups » Main » General Discussion (Forum) » Trump deploys YouTube as ...

Sun Sep 6, 2020, 09:11 AM

Trump deploys YouTube as his secret weapon in 2020

In 2016, Donald Trump’s campaign cracked the code on Facebook as a campaign tool — gaining an advantage over Hillary Clinton that was little noticed at the time but helped propel him to victory.

This time, the president is betting big on YouTube.

Most campaigns merely post their television spots on the site. Trump's YouTube channel, however, is a voluminous and unique collection of news, campaign ads and original web shows. Negative ads like "Don't let them ruin America" are paired with livestreamed series such as "Black Voices for Trump: Real Talk Online!" and "The Right View." The campaign uploads and then tests hundreds of short videos of the president speaking, while also posting news clips about things like the jobs report and the recent Serbia-Kosovo deal.

As Trump’s reelection effort pulled back on television advertising over the past month, it is pouring money and staff time into Google’s video platform. The campaign and its joint fund with the Republican National Committee have spent over $65 million on YouTube and Google — about $30 million of it since July. Joe Biden and the Democratic National Committee joint committee, by comparison, have spent about $33 million on YouTube and Google during the entire campaign. (Google doesn’t provide an exact breakdown of the spending, but the Trump campaign said most of the money was for YouTube as opposed to search ads.)

3 replies, 549 views

Reply to this thread

Back to top Alert abuse

Always highlight: 10 newest replies | Replies posted after I mark a forum
Replies to this discussion thread
Arrow 3 replies Author Time Post
Reply Trump deploys YouTube as his secret weapon in 2020 (Original post)
brooklynite Sep 6 OP
gordianot Sep 6 #1
maryellen99 Sep 6 #2
RazzleCat Sep 6 #3

Response to brooklynite (Original post)

Sun Sep 6, 2020, 09:23 AM

1. Trump needs to continue playing golf while his re-election burns.

What he says does not matter. The visuals such as is on YouTube only reinforce what a POS.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to brooklynite (Original post)

Sun Sep 6, 2020, 09:26 AM

2. I've seen more Biden ads on YouTube lately. I haven't seen a Trump one for a few weeks.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to brooklynite (Original post)

Sun Sep 6, 2020, 10:02 AM

3. I see lots of Trump ads on you tube

one problem with this (for him), they pop up pre video on videos that are anti Trump. So I say let him waste the money.

Reply to this post

Back to top Alert abuse Link here Permalink

Reply to this thread